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"At Outbrain, data security is a top priority, which means SAML authentication is absolutely essential. And we got it with our Zapier Company account." Yaniv Nava, Senior Online Acquisition Manager, Outbrain Creating a garden starts simply enough: you plant a few seeds, give them some good soil and water, and soon you have a smorgasbord of vegetables and flowers and all the rest. Birds and bees visit, taking bits and pieces of your garden to another, and bring your garden pieces of something else. Scaling the use of a helpful tool at a business is similar: you find your use case and the app that'll solve it, like the seeds for a specific vegetable. But maybe the seeds from another plant snuck in—and you find another use for the tool. Pretty soon, you've found even more reasons to use the tool and your co-workers take notice. And it spreads from you, to them, to the team, to another team, and on until the entire company is on board. This is what happened at Outbr...

You track mentions of your brand on social media and respond within a few minutes each time. Whether someone poses a question, files a complaint, or shouts out a feature they like so much that they tell you about it right there on Twitter, you're always sure to connect with your customers. That's awesome—but it's only a tiny piece of the social listening puzzle. The notifications you get via direct mentions is a small percentage of the overall talk that's happening about your brand online. In many cases, people don't use @ when talking about a brand: Maybe they forget to, or maybe they don't know that you're on that social platform (or maybe they just misspell it). Other times, people are writing posts that aren't directed at you but would still make sense for you to engage with. Basically, people are talking behind your back. Social listening tools solve a lot of these missed opportunities by monitoring not just your brand name, but also your mark...

Unlike many digital marketing tactics (think: social media, ads, blog posts), emails offer the opportunity to personalize communication to your customers. You don't have to broaden your message to thousands of users nor compete with other brands for real estate. With apps like ConvertKit or Mailchimp, your emails can land directly in users' inboxes, creating one-to-one conversations. Whether you have 20 customers or 20,000, companies of all sizes need a reliable, scalable email marketing app . But, not just any email tool can do the job. You need a solution that offers personalization, automation, and robust reporting features to help you send the right message to the right person. In this post, we'll look at ConvertKit versus Mailchimp, two of the most popular email newsletter apps for small businesses. These apps go above and beyond simple email marketing, allowing you to create complex automated email campaigns, forms to generate leads, and landing pages. Here's h...

A content management system (CMS) is web-based software that allows you to build content-oriented websites, like blogs, eCommerce websites, or portfolios. A CMS is a must-have if you're regularly adding content to your website. It allows you to maintain whole websites without having to understand the technologies that power it. We've taken a look at more than 30 of the most popular CMS platforms to find the best. Which is the best CMS for websites? The goal of any web CMS is to present content to a website audience. Most CMSes have a back end (admin-facing) and a front end (user-facing). The back end is where you add and manage content, adjust the website's appearance, and expand functionality. The front end is what your audience sees when they visit the site. Some CMSes, called a "headless" CMS, forgo the front end in favor of providing an API that feeds content into an existing website. These require considerably more expertise to set up since you often nee...

Google knows everything. Want the weather forecast? Ask Google. Need directions to a restaurant? Search Google. Have a weird rash or wonder why your dog won't stop eating grass? Google it. At your own risk. In a fraction of a second, Google gives you links to hundreds of millions of answers to your questions—ranging from helpful to absurd. But if you've ever clicked through to the second or third page of search results, you know that basic Google searches will only get you so far. You need advanced Google search tricks to find exactly what you're looking for. And since Google knows everything, it provides built-in tools to narrow down your search and give you the answers you want without even having to click through to another website. You just need to familiarize yourself with a few—or 33—Google Search tricks. 1. Perform Quick Calculations Handheld calculators are for mathematicians. Type an equation in the browser address bar (omnibar), and Google will immediately sho...