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Successful retail businesses run on follow through. When you make a sale, you have to deliver the product or service, send an invoice or receipt, and follow up with the customer about their satisfaction. When online shoppers abandon their carts, you need to chase after them and cheerfully remind them of the tempting goodies that await. It's all in the name of building customer loyalty and a strong brand. Following the action takes a lot of work, but you don't have to do it all yourself. Instead, you can automate some of the tedious tasks so that parts of your business manage themselves. Using Zapier, you can set up rules between apps, so that when an action occurs, such as a sale, it triggers a second action, such as sending a thank-you email. We call these automated workflows Zaps. If you run a Shopify store, these six Zaps will help you save time and effort in managing your online shop. They're labeled beginner or intermediate based on how easy they are to set up. Note...

"My Zapier automations give me more time to focus on building relationships and running my real estate business effectively and efficiently." Sommer Cronck, Best Bellington Homes If it were up to real estate agents, all their time would be spent with clients, talking about and showing off homes. The reality of their work, however, is a bit different and might look familiar to you: hours spent on data entry, moving information from one system to another, and crafting and scheduling social media posts. While essential work, it's not the best use of a realtor's time—or anyone's, for that matter. Tired of wasting time, realtor and founder of Best Bellingham Homes , Sommer Cronck decided to do something about it. She found app automation tool Zapier , and immediately gave herself hours back every week. About Best Bellingham Homes As part of the RE/MAX family of independent real estate brokers, Sommer founded Best Bellingham Homes to help her fellow Bellingham, WA ...

"Zapier's a treasure trove of integrations and automations." Pranav Vora, Founder & CEO, Hugh & Crye A good fit makes all the difference, from shirts and shoes to an ergonomic keyboard and the other tools you use at work every day. If even one thing's off—the shirt too loose, the shoes too tight, the tools don't connect—your entire balance can be thrown off skew. For men's fashion needs, there's Hugh & Crye . They make sure their customers have the best fit for their dress and casual shirts. Their fashion is balanced perfectly, but they still needed help on the work tools side. For those pesky eCommerce business problems, founder and CEO Pranav Vora relies on app automator Zapier. About Hugh & Crye Hugh & Crye was founded to own the space between ill-fitted, mass-produced shirts and expensive, custom-tailored shirts. More than that, the team at Hugh and Crye wants to make dressing well accessible, offering fitting guides and blog ...

Decades after its invention, email remains one of the most powerful marketing channels for small businesses. With millions of email users opening 20% of emails from marketers and returning an estimated $38 for every $1 spent by marketers , email marketing is no joke. While other channels come and go, email remains one of the cheapest, simplest, and most effective ways of reaching customers. Yet choosing the right email marketing software can be a daunting task, with dozens of apps offering dizzying arrays of features. Here, we compare two of the most popular email marketing apps: Constant Contact and MailChimp . Common Features and What We Looked For Whether sending newsletters, product offers, or company updates to your customers, you'll want to ditch Gmail and Outlook for an email marketing platform. Constant Contact and MailChimp share many of the features you'd expect to find in high-quality email marketing software, but they vary in how these features are presented,...

Collaboration apps drive business today. In the last two decades, organizations have learned, sometimes through painful trial and error, that email and meetings aren't adequate tools on their own for people to work together. (Can you believe anyone ever thought they would be?) Now, the way we share files, discuss how to approach a project or a client, manage work in progress, and so forth requires a range of tools built for handling specific aspects of collaboration. The number of apps that enable collaboration has ballooned since the mid 2000s or so. There are so many excellent apps in this category, in fact, that it's entirely likely you've never heard of many of the best of them. Even those of us who research and write about software professionally learn about new collaboration apps all the time. Here, we wanted to provide a list of 99 collaboration apps, and let you explore them. What Is a Collaboration App? A collaboration app is any program that enables or facilit...