Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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7 out of 10 Knowledge Workers Will Shop Online at Work This Year

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Seven in ten (70 percent) of knowledge workers say they plan to spend time online shopping for the holidays while at work this year. With the holidays just around the corner, Zapier commissioned The Harris Poll to see just how much time U.S. knowledge workers (those who primarily work in a professional setting and use a computer as part of their job) plan to spend holiday shopping while at work.

The survey found: * On average, knowledge workers plan to spend a total of 8.5 work hours shopping * Three in 10 knowledge workers who will shop online for the holidays during work hours (30 percent) plan to spend 10 or more hours shopping during work hours this year. * More than 1 in 10 (15 percent) plan to spend 15+ hours holiday shopping during work. * Who's the most likely culprit to be shopping during work hours? Younger adults - the survey finds 79 percent of knowledge workers aged 18-44 planned to shop while at work compared to just 59 percent of those aged 45+, with men ages 18-34 being among the top offenders (83 percent). * People managers are more likely than those who are not managers to say they will holiday shop online during work hours this year (77 percent vs. 59 percent)

The 10 reasons people want to work remote

Survey Method: This survey was conducted online within the United States by The Harris Poll on behalf of Zapier from October 25-29, 2019 among 1,180 employed U.S. adults ages 18 and older, among whom 886 primarily work in a professional setting and use a computer as part of their job. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact press@zapier.com.



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