Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

How to turn Google Calendar into the ultimate productivity hub

You look at your calendar every morning. Then you check your to do list, check the weather, ask your co-workers and family what they're up to, then maybe see if your favorite show or sports team is on TV later tonight.

It's…a lot. Ideally, all of this information would be in one place, and I think that place should be Google Calendar. Here's how you can add all of this information, and more, to Google Calendar, so you know what your day is going to be like at a glance.

See Google Tasks alongside your calendar

Calendars manage your appointments; to do lists manage your tasks, but it's useful to see both things at once. This is why Google Calendar has a built in to do list: Google Tasks. You can find it in Google Calendar right now, though it is a little hidden in the right panel.

Google Tasks in Google Calendar

Click this button and a sidebar will open, allowing you to add tasks in Google Calendar while you're planning your day.

Google Tasks in the Google Calendar sidebar

You can also optionally see tasks with a due date in the actual calendar, if you want, by making sure the calendar named Tasks is enabled.

Tasks showing up in your actual calendar

These tasks sync to your phone using the Google Tasks app for Android or iPhone/iPad, meaning you can add tasks on the go.

See other to do list apps alongside your Google Calendar

If you're not a fan of Google Tasks, don't worry: you can add other to do lists to Google Calendar. How well this will work depends on which to do app you use. Todoist, for example, can connect directly with Google Calendar, adding tasks with deadlines to your calendar automatically.

TickTick, another popular to do list app, offers an iCal link. Head to the settings in the app to find that:

iCal link in TickTick

Remember The Milk also offers an iCal link. Find the URL for the service you use, then open Google Calendar and click the plus button beside "Other calendars".

+ button in Google Calendar

Click "From URL."

Adding iCal links from a URL in Google Calendar

You can then paste your iCal URL to see your to do items in your calendar.

TickTick tasks in Google Calendar

Not every to do list offers this feature, sadly, but there's a workaround of sorts. Zapier can connect any to do list application to Google Calendar, allowing you to automatically create a calendar appointment whenever you add a new task. Here are some quick templates for that:

See other people's calendars in Google Calendar

Some people are so important to your life, or workflow, that you need to know what they're up to. Maybe it's a co-worker, maybe it's your significant other, the point is it's helpful to know what their day looks like. This is why Google makes it easy to share your calendar with others, and for you to see shared calendars.

Sharing a calendar in Google Calendar

You can share your calendar by heading to settings, then "Share with specific people," then sending the URL. You can ask other people to share their calendars with you, making it easy to see their schedule every time you open your calendar.

If you use the business version of Google Calendar you can glance at anyone's calendar anytime, using the "Meet with…" feature. Simply search for your co-worker to see their calendar alongside yours.

Seeing the calendar of a coworker in Google Calendar

Note that how much detail you can see will depend on your organization's settings. At Zapier our calendars are wide open, which is why I can see all of Hannah's appointments above. You might only see whether a coworker is busy or not. Either way, this is a useful way to schedule a meeting.

Add a world clock to Google Calendar

Working in different timezones gets complicated, so any reminder of what time it is where your co-workers are is helpful. Google Calendar has a world clock feature, but it's a little hidden. Head to the Google Calendar settings and scroll to the World Clock section.

World Clock settings in Google Calendar

From here you can enable the feature. You can also add or remove cities. You will see this clock in the left-hand sidebar.

World Clock in Google Calendar

It's a quick way to keep time zone differences in mind when you schedule remote meetings.

Add the weather to Google Calendar

Google Calendar used to offer a weather feature, but they removed it during an update a couple of years back. That's a shame, and I haven't found a perfect replacement yet, but WebCal.fi comes close. This site lets you point to any location and get an iCal URL with weather for your Google Calendar.

Add the weather in Google Calendar

Find your location, copy the iCal URL, then open Google Calendar and click the plus button beside "Other calendars".

+ button in Google Calendar

Click "From URL."

Adding an iCal URL in Google Calendar

You will now see a daily forecast at the top of your calendar, alongside your all-day appointments.

Weather in Google Calendar

It's not perfect: there's no icons, and a bit of the forecast is obscured in most views. But it's the best tool for the job I've found since Google shut down theirs down.

Holidays from every culture

Google Calendar can show you major holidays in any country. By default you'll only see the ones for where you live, but if you work with people in other countries it might be helpful to know about holidays there. You can add other calendars by clicking the plus button beside the word "Other calendars".

+ button in Google Calendar

Click "Browse Calendars of interest."

Calendars of interest in Google Calendar

Here you will find a bunch of calendars, including holidays for major world religions.

Holiday calendars in Google Calendar

You can also drill down into regional holidays for every nation on earth.

Add sports schedules to Google Calendar

Okay, so this isn't productivity-related, but it is useful. Google Calendar offers sports schedules for many major teams, meaning you can know when games are happening without having to open a distracting app or website. You can find these by clicking the plus button beside the word "Other calendars".

+ button in Google Calendar

Click "Browse Calendars of interest."

Calendars of interest in Google Calendar

Here you'll see a list of sports to choose from. Dial down until you find the team you'd like to add to your calendar.

Sports schedules in Google Calendar

You will now know whenever your team has a game, and you'll also see scores for games that are already finished.

Add your favorite TV shows to Google Calendar

Not a sports fan? You can also add a custom TV schedule to your Google Calendar. Episode Calendar is a free service you can use to track when new episodes of TV shows come out, and it offers an iCal feed you can use with Google Calendar. This means you can find out when a TV show you love is on without opening a distracting app or website.

Set up an Episode Calendar account and add the shows you're interested in. Then head to Settings to find the iCal feed.

Episode Calendar iCal feed

Copy this, then open Google Calendar and click the plus button beside "Other calendars".

+ button in Google Calendar

Click "From URL."

Adding iCal URLs in Google Calendar

Here you can paste your iCal URL. You will now see when your favorite TV show is about to air.

Find other relevant calendars

These are just a few examples of the kinds of things you can add to Google Calendar. I highly recommend finding some local calendars.

For example: here in Portland there's a community calendar called Calagater, which compiles all of the tech-related events in the city.

There's a good chance you could find something similar in your city. It's also likely that schools, libraries, churches, businesses, and other organizations in your life offer an iCal URL that you can add to Google Calendar. If you find something useful, add it.

Why waste time seeking out information when it can find you somewhere you look every day anyway?



from The Zapier Blog https://ift.tt/2NxZucx

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