Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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We're Hiring for a Staff Writer on Zapier's Editorial Team (100% Remote)

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Hi there! We're looking for a full-time writer for the Zapier editorial team. You'll join a team of expert writers who author in-depth productivity guides, business software roundups, and app tips read by more than 1 million visitors every month.

If you're interested in helping readers find answers to things like the best apps to block distractions and help you focus, how to keep getting SMS notifications from Google Calendar even when Google is shutting down that feature, or how cognitive biases play tricks on your mind and how to overcome them, this job might be for you!

We're looking for someone with a background in writing about productivity and software, focused on writing online as their career, and eager to join an app automation company with its mission to help everyone be more productive at work.

Zapier is a 100% remote company, so you'll work from anywhere and manage your own time, plus we offer a competitive salary and benefits, including unlimited vacation time, healthcare coverage, and a professional development stipend.

Please apply here or share the job listing. Thanks!



from The Zapier Blog https://ift.tt/2rJ5KCL

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