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Showing posts from May, 2019

Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

The Best Spreadsheet Software in 2019

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Spreadsheets can do practically anything. They can host your to-do list , help you reach your goals , and lead you to make better decisions . There's almost nothing you can't track using spreadsheet software. In the 40ish years since spreadsheet software appeared on mainframe computers, spreadsheets have evolved from simple tables and calculators to powerful tools for manipulating massive data sets. But with so many spreadsheet apps, you want to find the one that's right for the kinds of tasks you'll be tackling. Whether you're looking for an Excel alternative, or just want to know what kind of free spreadsheet software is available, we have you covered. We tested almost 30 of the most popular spreadsheet apps—from the simplest to the most powerful—and here we'll present the eight best. What Makes Great Spreadsheet Software? For this roundup, we've chosen to look at web and desktop apps since that's how most users interact with spreadsheet data. Some...

How to Stop Spam Phone Calls

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The phone rings. Do you assume it's an actual human person, trying to reach you? I generally assume it's a robot, calling to "inform" me that my car warranty is about to expire or that I've "earned" a free trip to the Caribbean. And I'm not alone. There were an estimated 26.3 billion robocalls to US phone numbers in 2018 , which was a massive increase from the year before. Most of these spam calls come from scammers using software dialers to call as many phone numbers as possible. Enough people fall for these scams for the practice to be profitable, which is tragic in and of itself. The rest of us, meanwhile, are getting more spam calls than actual calls, interrupting our daily lives, including during work hours—and the problem is only getting worse. But you're not powerless. You can fight back. Here are a few things you can do to block spam calls on your phone. Enable the Built-In Spam Call Blocking On Your Android Phone The iPhone, as of th...

How to Export Google Contacts

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Whether you're setting up a new Google account or switching to another service entirely, you don't have to leave your Google Contacts behind. Here's how to export your Google Contacts, manually or automatically. How to Export Google Contacts to CSV or vCard Head to contacts.google.com in your browser. Select the contacts you'd like to export by hovering over their display icon until a checkbox appears, then clicking the checkbox. If you'd like to export all of your contacts, you can. Simply select one contact, then click the selection button, which is in the left side of the menu bar. Click All . Now all of your contacts are selected. Next, click the three dots on the right side of the menu bar, then click Export . You can now export your contacts. There are three main options. Google CSV , which you should use if you're planning on migrating your contacts to another Google account. Outlook CSV , which you should use if you're planning on mi...

The 7 Best Note Taking Apps for Android in 2019

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Your note taking app is a personal space—it's where you jot down quick thoughts, brainstorm ideas, list to-dos, and compose drafts of messages you'll send down the line. And that makes your Android a great place to take notes: Androids are absurdly customizable, and there are many great note taking apps for Android that follow suit. One look in the Google Play store will reveal a bevy of options that are highly rated, include desktop widgets for added convenience, and fit into the Android ecosystem of apps. So how do you choose from the masses, when in reality, it's a relatively simple category? We considered over 30 Android note taking apps, and after extensive testing, here are our seven favorite apps for taking notes on Android devices. What Makes a Great Note Taking App for Android? Most people use note taking apps to jot down something important in the moment—as quickly as possible. Some of the apps we tested required too many clicks to get to a simple note taking ...

Self Care 101: Reward Yourself with Negative Reinforcement

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TL;DR: It’s important to reward yourself by getting bad things out of your life. Doing that is just as valid as bringing good things into your life. Recently, many of us at Zaper were talking about motivating yourself through reinforcements and how finding the right reinforcements is really hard. It reminded me of a concept from operant conditioning. You might remember operant conditioning from Psychology 101. It’s all about B.F. Skinner and his boxes. In operant conditioning, the concepts of reinforcement and punishment are a bit more complex than we usually think. We generally think of those terms as meaning “+1 good thing” or “+1 bad thing,” respectively. In operant conditioning “+1 good thing” is called a positive reinforcement and “+1 bad thing” is called a positive punishment . However, positive reinforcements and positive punishments are only half the equation. The other half is negative reinforcement and negative punishments . If you’re thinking, “How can a ‘reinforceme...

How a Systems Technologist Helps Her Team Differentiate New and Existing Leads with Automation

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In the sales world, you need to distinguish between new and existing leads. You probably have a specific workflow for new leads—maybe a call, demo, onboarding email campaign—that you wouldn't use for existing leads. So how do you differentiate the new leads from those that you and your team have already contacted—without having to manually verify their status? Tatiana Sharp, Senior Systems Technologist at Lightmark Media , a digital marketing firm for realtors, uses Zapier, an app automation tool that connects the multitude of apps you use professionally. Tatiana has a few Zaps, our word for automated workflows, that help her and the Lightmark Media team know when a lead is brand new. This differentiation matters to the clients of Lightmark Media, who, as busy realtors, can't always check a customer relationship management (CRM) tool to see if they've already made initial contact with a lead. These Zaps keep their clients' CRM clean, organized, and easy-to-read—and b...

The Best Calendar Apps for Android in 2019

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Your calendar isn't the most exciting thing on your phone, but it is one of the most useful. So it's important to have a calendar that has the features you're looking for, syncs with the services you use, and works the way you expect. Which brings us to Android calendar apps. Google Calendar comes with every Android phone, and most people end up using it. But what if Google Calendar doesn't offer quite the design or features you were looking for? Or can't sync with your calendar service? Or you just want to find out if there's something better suited for your needs? In that case, you need to know which Android calendar app is the best, which is why we decided to find out. Here are the best calendar apps for Android. What Makes a Great Android Calendar? The best Android calendar apps: Make it quick to add events . The button for adding new events should always be available. Natural language processing, which automatically turns something like "coffee w...

The Best Real Estate Software in 2019: 13 Apps for Real Estate Agents

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Your real estate clients have been able to show interest in buying a new house or listing their property with just a few clicks on their phone. Agents, on the other hand, have traditionally been tied to their offices, digging through files and emails to find necessary information or faxing paperwork for signatures. Today's best real estate software keeps you productive and organized whether you're at home, on the road, or at a showing. In this article, we'll walk you through the 13 best real estate apps that will improve your productivity throughout the entire real estate lifecycle, from generating leads to signing the final paperwork. What Makes a Great Real Estate App? For this roundup, we focused on software that would save you time and energy when dealing with repetitive, burdensome processes. The real estate apps listed here are primarily companion tools, meaning they can be used together for ultimate efficiency. But some are direct competitors, like Follow Up Boss,...