Media training 101 for small businesses

Image
Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr

The Work Resolutions Report by Zapier

2020 is almost here and knowledge workers are thinking about their New Years resolutions. We were interested in learning more about what they want to change about their careers, and the factors driving those changes—from stress to work-life imbalance.

So Zapier commissioned a survey, conducted online by The Harris Poll among over 880 U.S. knowledge workers (those who primarily work in a professional setting and use a computer as part of their job) to find out how people really feel about how they spend their weekdays, and what they resolve to do in the new year for their careers. The answers might surprise you.

Nearly three-quarters of employed Americans (74 percent), and almost 9 in 10 employed college graduates (89%), are considered knowledge workers. Employed Millennials (ages 23-38) and Gen Xers (ages 39-54) are more likely to be knowledge workers than the older Baby Boomers (ages 55-73). Only 67 percent of employed Baby Boomers are knowledge workers, compared to 77 and 78 percent of employed Gen Xers and Millennials, respectively. Many knowledge workers (63 percent) supervise other employees.

As workdays get longer, workers are resolving to be more efficient

Knowledge workers are likely working almost 10 hours, on average, a day. Nearly four full hours of that are busywork.

Work days are longer than they need to be
  • Knowledge workers say they typically spend 5.8 hours, on average, doing meaningful work each workday and 3.8 hours, on average, doing busy work each workday.
  • This suggests that on average, knowledge workers are working 9.6 hours a day.
  • Despite this, knowledge workers feel it takes them 6.9 hours, on average, to effectively do their job in a typical workday based on how productive they are at work.
  • Nearly 1 in 3 (30 percent) say being more productive at work is one of their 2020 career resolutions

Cutting back on busywork could be the secret to reducing workplace stress

Workers are spending nearly four hours a day, on average, doing busy work – and it may be taking a toll on their stress levels.

73% of knowledge workers say their job has negatively impacted them

Nearly 9 in 10 knowledge workers (87 percent) find parts of their job to be stressful. When broken down by generation, Millennial knowledge workers are more likely than their Gen X and Baby Boomer counterparts to find parts of their job stressful (94 percent vs. 86 percent and 77 percent.)

What is causing this stress?

  1. Being overloaded with busy work — 36 percent
  2. Unable to unplug from work — 31 percent
  3. Dealing with a bad manager — 30 percent
  4. Dealing with conflicts with coworkers — 27 percent
  5. Not having enough paid time off — 25 percent
  6. Their commute — 18 percent
  7. Poor health benefits — 18 percent

Work-life balance is still a struggle

In addition to most knowledge workers being stressed about work, nearly three quarters (73 percent) say aspects of their life have been negatively impacted by their job.

73% of knowledge workers say their job has negatively impacted them
  • Almost half of knowledge workers (46 percent) say their mental and/or physical health have been negatively impacted, while about 3 in 10 say their overall happiness (33 percent), personal relationships (31 percent), or hobbies (29 percent) have been negatively impacted by their job.
  • How might workers be dealing with this stress? Half of knowledge workers (50 percent) say they usually take a break during the workday to mentally refresh.
  • About 1 in 5 knowledge workers (19 percent) have taken a nap during the workday. Male knowledge workers are more than twice as likely as female knowledge workers to say they have taken a nap during the workday (24 percent vs. 11 percent)
  • Nearly 1 in 5 knowledge workers (19 percent) have lied in order to take a mental health day at work, suggesting that companies would benefit from broadening their time off policies to include mental health days.

Surprise! People want more money

Nearly 9 in 10 knowledge workers (88 percent) say they have 2020 career resolutions

2020 career resolutions

Top resolutions include:

  1. Get a raise — 42 percent
  2. Learn a new work-related skill — 33 percent
  3. Get a promotion — 32 percent
  4. Be more productive at work — 30 percent
  5. Look for a new job — 23 percent
  6. Start their own business — 20 percent

Many knowledge workers are focusing on soft skill development

Critical thinking, leadership, top the list of skills that would make them the most eligible candidates. Programming is toward the bottom.

Nearly a quarter of knowledge workers (23%) say looking for a new job is one of their 2020 career resolutions. With that in mind, we asked knowledge workers what skills they believe would make them a top candidate for their dream job.

Work days are longer than they need to be

The skills that topped the list are:

  • Critical thinking — 53 percent
  • Leadership — 52 percent
  • People management — 51 percent
  • Time management — 49 percent
  • Communication — 48 percent
  • Innovation — 42 percent
  • Automation — 28 percent
  • Coding/ Programming — 16 percent

"Learning to code" isn't the popular resolution it used to be. Knowledge workers were 43% more likely to say automation skills make them a top candidate for their dream job over coding/programming skills — suggesting that tools that don't require coding skills ("No Code") are gaining ground.



from The Zapier Blog https://ift.tt/2RWJhQP

Comments

Popular posts from this blog

If Time-Tracking Apps Don't Work for You, Try a Productivity Journal

The 25 Best Productivity Apps for iPhone in 2018

Forget Folders: The Best Ways to Organize Your Files with Tags and Labels