Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Guest Posting on the Zapier Blog

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Shaped by the spirit of Zapier—get more done with less work—the Zapier Blog offers productivity tricks and workflow best practices along with tips for growing a small business.

Guest posting on the Zapier blog is your chance to write for an audience that cares deeply about improving their efficiency and effectiveness and growing their business without draining resources. They’re ready to learn about a new process or approach—and a set of accompanying apps and tools—that could make an impact on their work.

We're always thrilled to hear from potential guest posters, so please read on to find out how to submit your pitch. Thanks for your interest, and we look forward to hearing from you!

Topics for which we accept guest posts:

  • Growing your business (especially if you've done so yourself!). These can be industry- or role-specific tips, ideas for scaling a business, or actionable suggestions for developing company culture.
  • Productivity at work. This includes productivity strategies, professional development strategies, tech tips, and more. Anything that helps individuals be more productive at work.
  • Automation. If you have easy-to-implement automation strategies, we'd love to share them with our audience.

We also accept book excerpts from recently published books.

Topics for which we do not accept guest posts:

  • Remote work (than an in-house speciality)

Requirements

Guest posts need to match our content: well researched, long-form pieces (2,500+ words) that take a deep dive on one of the aforementioned topics, offering examples and actionable outcomes for the reader.

All guest posts must be original content; they cannot have been previously published, unless you're submitting an excerpt from a book you've written.

Attribution

As a guest poster, you'll of course have the byline on the piece, along with a photo next to your name. At the end of the post, we'll add a note that it's a guest post written by you, and we can link back to your company. Your name and photo will also appear just below the article, along with a 250-character bio.

How to Submit

Please submit the pitch form before writing your piece. We have a backlog and can't guarantee that we'll publish your post.

  1. Complete this pitch form, which asks for your information along with writing samples (in addition to the pitch itself).

  2. The Editorial team will review your pitch, and we will email you to let you know if we'll be able to move forward with it.

  3. If we approve the topic, you'll be provided with more information, including the process for outlining, writing, and editing.

Note: The Zapier team reserves the right to edit posts before publishing. If you’d like to review our edits before we publish, just ask.



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