Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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A note from Zapier to COVID-19 responders

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Covid-19 has caused unprecedented times, which brings uncertainty and lots of unknowns. While we at Zapier don't have all the answers, we do want to do our part to support direct response efforts.

Starting today, we'll offer free Starter plans through the end of the year, for groups working on the front lines of tackling COVID-19 relief efforts.

Here's what to do

If you fall under the following categories, we want to make sure you have access to automation and communication tools:

  • First responders
  • Public health officials
  • Hospitals
  • Groups along the COVID-19 PPE supply chain
  • Any other non-political humanitarian effort

If you you are eligible, please fill out this form. We'll get back to you shortly, and will comp your Starter account through 2020, as you fight COVID-19.

Further questions

The coming weeks will be challenging for all of us. Our team is committed to supporting our global community through the crisis and will continue to dedicate resources to helping those affected.

If you have any questions at all, please don’t hesitate to reach out at rapid-response@zapier.com.



from The Zapier Blog https://ift.tt/3dcLrnu

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