Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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[Live AMA] How to transition to remote work in a hurry

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Due to the outbreak of COVID-19, many of us are being forced to work from home without a plan. This past week, I've received dozens of emails from folks looking for advice on how to make remote work actually work. While we've written the book on how to do it, that advice is best suited for teams who have time to formulate a plan. Most of you aren't in that situation. So what should you do?

Wanting to do my part to help (and knowing that my schedule makes it difficult to spend time with everyone one-on-one) I decided to call in some help. I've asked four of my friends from fellow remote teams to come do a live panel with me this Friday at 8 a.m. PDT and share their tips on how to transition to remote work when you don't have a plan. All four of these individuals are folks that have experience running remote teams and have a different perspective to share. Some are from big companies, some are from small companies, some raised venture capital, some bootstrapped their businesses, some are founders, some are employees, and some have been both!

If we do our job well, our hope is this panel and AMA can answer your basic questions and send you along with the confidence that you can make remote work a net-positive for you and your teams. We'll make sure to record the event too and share via YouTube later so folks can benefit from this even if they aren't available to attend on Friday at 8 a.m. PDT.

On the panel we have:

And hosted by me, Wade Foster, Co-founder and CEO at Zapier.

Fill out my online form.



from The Zapier Blog https://ift.tt/2xx8j0V

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