Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

When should you mute yourself during a video call?

People are spending more time in video calls than ever, but the big questions are going unanswered. Specifically: when are you supposed to mute yourself? And when is it okay to leave the camera off?

From what I can tell, even the Very Tech Savvy People have no idea what the etiquette is, so it's time for a definitive ruling:

If there are five or fewer people on the call, don't mute yourself. If there are six or more, mute unless you're the person currently talking.

That's it. That's the rule now. Thank you for reading.

Wait, did you want me to explain myself? Fine, let's get into why I think this is the objective, definitive rule for any and all video calls going forward, then outline a few exceptions. After that, we can talk about video.

Why five people is the definitive line for muting yourself on video calls

Everyone can agree that muting by default is necessary for large meetings. At Zapier, we regularly have all-hands meetings with over 300 participants—it would be chaos if everyone left their microphones on. For meetings with two or three people, however, leaving microphones on allows conversations to flow naturally.

So it's clear there's a line somewhere, but how did I come up with the number five? I started by polling my Zapier coworkers. We're a remote-only company, meaning we spend a lot of time in video calls. We didn't all agree (and several people trolled me), but the most common responses were five or six people.

I ask my colleagues how many people should be in a call before everyone has to mute, and the votes come in via emoji.

This seemed about right, but I wasn't sure why—until my colleague Erin spoke up.

i think whatever number of people you can clearly see the faces of at one time (my thought is 5) to monitor for signs that they’re about to speak

This, I think, is the real reason muting is necessary beyond five people. Video conferencing software only shows so many people on the screen at once. You can only pick up on someone's non-verbal cues if you can see them, and non-verbal cues are essential for knowing who's about to start talking. Lose those non-verbal cues, and everyone will inevitably end up talking over each other. The lag inherent to video calls makes this even worse, meaning a natural conversational flow is impossible.

During our weekly all-hands meetings, everyone mutes their microphones unless they're presenting. When people have questions, they ask using the built-in chat or other text-based services. The presenter will sometimes ask follow-up questions, at which point the person who asked the initial question will unmute and continue the conversation out loud. This system works for us in larger meetings, but for smaller team meetings, we tend to keep our microphones on throughout so that we can converse naturally.

Admittedly this gets fuzzy. How many people you can see at once depends on which video conferencing software you're using and how you have it set up. You could argue the actual number should be four, five, or six people. But this is the internet, and no one has ever gone viral for offering an intelligent, nuanced take on a complex issue. So: five people is the rule.

Are there any reasons to mute during small meetings?

My rule, which is eternal and beyond questioning, does have a few exceptions. Here are reasons to mute yourself even if you're in a meeting with fewer than five people:

  • Someone is presenting. Some small meetings include presentations, and it's a good idea to mute yourself and listen. (I like to disrupt presentations with jokes, but no else likes this about me, so I stay muted.)
  • There's construction, kids barking, dogs screaming, or any kind of loud noise happening nearby. This is going to be distracting for everyone—stay muted until you need to say something.
  • You're eating. In general, you shouldn't eat during small group meetings, but some days are nothing but meetings and you have to eat at some point. Leave the microphone off, though, because no one wants to hear that.
  • You're interrupted. Meetings don't put life on hold. Sometimes you'll need to get up to answer the door or use the restroom. Just make sure you mute yourself first, especially if you're wearing a headset, because otherwise everyone will hear everything.

You can probably think of other exceptions. The main thing is not to mute yourself during a small meeting unless you have a good reason.

What about video? Should I leave it on?

You're probably also wondering about whether you should leave video on, so let's make another definitive ruling: always leave your camera on.

Why? As we talked about above, the non-verbal cues make it a lot less likely that people will talk over each other. Even when you're not talking, however, leaving the camera on helps everyone feel more like they're in the same room, which makes meetings go a lot more smoothly.

But there are a few exceptions. You should feel free to turn off your video if:

  • Your internet connection is bad. A stuttering video feed is much worse than no video at all. There's a chance people will be able to hear you clearly if you turn the video off, so do it.
  • You're currently in transit. Your connection probably won't be great on the road. You also won't be able to frame yourself well enough for the video to be useful. Feel free to turn it off.
  • You're in a large meeting and don't plan on saying anything. There's no reason to keep the camera on if no one is going to see you anyway. If you end up talking, you should turn your camera back on. No one will notice that you're doing this unless they're scrolling through the video feeds, which honestly is a worse etiquette offense than leaving video off.
  • Everyone on the call agreed to do voice-only. Video is useful, but sometimes audio is just easier, especially for quick one-on-one discussions.

Mute and disable video by default while starting a meeting in Zoom

It might be best to leave video on and your microphone unmuted during a meeting, but that doesn't mean you want to start a meeting that way—especially if you sometimes click into a meeting before realizing you're still in your bathrobe. Here's how to set up Zoom so video and audio are both turned off when you first join a meeting. Then you can turn everything on when you're actually ready.

Open Zoom and click the gear icon at top-right.

Zoom's preferences icon

Head to Video, then check Turn off my video when joining meeting.

Turning off video by default in Zoom, also my favorite hat

Next head to Audio, then check Mute my microphone when joining a meeting.

Turning the microphone off by default in Zoom

Remember to turn on your video and audio when the meeting starts, when appropriate.


It doesn't matter how amazing video conferencing technology becomes: video meetings will never quite be the same as in-person ones. Running effective meetings using this technology requires that you be aware of the differences and develop informal—or life-changing, definitive—rules to make things easier.



from The Zapier Blog https://ift.tt/2QNBdka

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