Video Hub

"Considering we're a small team, we've probably saved one hour each day using Zapier and Bonjoro. " Andreas Lodahl, eCommerce Manager, Munk Store When you run an eCommerce business, you're caught between two worlds: the faceless mega-brands like Amazon and the brick and mortars where customers can get to know the folks they're buying from. Your website and online store have to run as smoothly as Amazon's, with a streamlined checkout and easy-to-find products. But you also need to connect with your customers—your brand has to give them a reason to come back and shop with you . Denmark-based Munk Store sells shoes and clothing from top brands as well as local Danish brands. They started as a brick-and-mortar store and expanded to a second location. Before long, they added an online store. "Our philosophy, developed from our brick-and-mortar stores, is that the customer experience is all we care about," Andreas Lodahl, eCommerce manager, expla...

Blogs, PPC ads, affiliate marketing, social media—each digital marketing strategy has its own strengths and weaknesses. But if you're looking at numbers alone, one strategy stands out as most effective : email marketing. In 2018, email marketing averaged a $42 ROI for every $1 spent . Plus, small business owners rated email marketing as the best avenue for both customer acquisition (81%) and retention (80%) . Still, some email newsletters have more engagement, more conversions, and a better ROI than others. We've collected some sample newsletters from Really Good Emails and dissected the most effective ones to see what makes them work. Here we'll walk you through the process of creating an effective email newsletter, from preparation to execution. Know Your Audience There's no one-size-fits-all solution for any marketing endeavor. The success of your email campaigns lies in how well you cater to your intended reader. Crafting emails that are relevant to the recipien...

When I set out to write a piece about multitasking, my goal was to review and present some scientific studies showing exactly how multitasking impacts productivity. Because it definitely impacts productivity, right? I hear that all of the time. As it turns out, I couldn't find much to support that claim. In fact, I found one study that showed multitasking actually makes people more productive. What I did find, though, was that even if multitasking were to impact your productivity, it would be the least detrimental of its side effects. The true costs of multitasking are to your mental health, happiness, focus, and ability to learn new things. So the real reason you shouldn't multitask isn't that you want to get more done. It's because you're looking after your well-being. What Is Multitasking? We often think of multitasking as doing more than one thing concurrently: Watching YouTube videos while chatting with friends on Discord (one of my teenage daughter's...

Deadlines: We all have them, and we all dread them. Even when we meet them, there's always another one just around the corner. It's not hard to see why studies show that deadlines are the most common cause of workplace stress . But there are ways to stop drowning in deadlines—to stop seeing them as something negative and start embracing them. And making deadlines work for you instead of the other way around is the first step toward managing stress and improving your productivity. Why Do Deadlines Stress Us Out? Sometimes, deadlines are set arbitrarily by an external party like a boss or project sponsor. Arbitrarily set deadlines may not take into account things like the amount of work required to complete a project or how much other work you have on your plate. Looking at a looming deadline you know you'll never meet—or that you'll have to work overtime to meet—is stressful. Other times, we set deadlines for ourselves, but self-imposed deadlines can also cause stre...

Checking items off your to-do list is a beautiful thing—but it's also easier said than done. The best way I've found to make sure you complete your tasks is through ruthless prioritization. That means deciding not to do things you'd really like to do. It also means deciding what's the most important task even when everything on your list feels crucial. But if you can prioritize until you have only one thing to focus on right now, you can't help but get to work. Use the tips and techniques below to help prioritize your tasks. First, Consolidate All of Your Tasks Into a Single Source To-dos arrive from a variety of sources. Your boss sends you an email, you get a Slack message from IT, a bill arrives in the mail, or a coworker asks for a favor in the hallway. In order to prioritize your task list efficiently, you need a master to-do list that contains all of the tasks you need to prioritize and complete from all of those sources. Before you start prioritizing, p...

Think of something you want to improve about yourself. How would you categorize the thing you chose: Is it a strength or a weakness? In all likelihood, you chose a weakness. A study from 2016 found that we tend to see weaknesses as more changeable than strengths—which means we're more inclined to try to improve where we're weak. But various studies have shown that when we focus on developing our strengths, we grow faster than when trying to improve our weaknesses . Plus, people who use their strengths are happier, less stressed, and more confident. So if you're finding that you're consistently failing or falling short on the goals you've set for yourself, it may be time to consider trying to improve where you're already strong rather than focusing your efforts on getting better in the areas where you're weak. A Growth Mindset for Your Strengths When someone says "focus on your strengths," it's easy to read that as "just do what you...

Growing traffic and converting leads is still one of the top marketing priorities for businesses this year. And to accomplish these goals, email has the highest return on investment (ROI)—it's 40 times more effective than social methods for customer acquisition. However, the average open rate of marketing emails is still only 20.81 percent, and the average click-through rate is a meager 2.43 percent. The good news? Personalization increases those numbers pretty drastically. Even if you're still using Gmail for your outreach, there are tools out there that will help you scale while maintaining the personalization you need for great conversion rates. Using the following tools—many of which are intended for use with Gmail—I was able to send over 2,500 personalized email outreaches per month, all while managing my regular job responsibilities. Getting Started with Email Outreach The first step in building an emailing outreach campaign is defining your goal. Are you looking t...