Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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App of the day: MeisterTask

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No crime movie is complete without an evidence board.

You know it: the corkboard that a detective, faced with some impossible deadline, agonizes over. Photographs, news clippings, and frantically scrawled notes are linked together with crisscrossing threads of string. It alone holds all the key information to crack the case.

When you're working on a big project—or lots of them at once—it can help to have a similar planning board to drive your own tasks to completion. But don't think old-school; think digital.

Or better yet, think MeisterTask. This online task management tool allows users to create and organize projects, collaborate with team members, and build a virtual timeline of assignments. In a nutshell, it's an easy way to cut through the clutter and chaos of project management.

For starters, MeisterTask features a snazzy home dashboard—which you can customize to your heart's content—and an intuitive platform for all your projects laid out Kanban-style. It's fitting, as "kanban" is the Japanese word for "billboard," the popular task management method to manage your workflow visually.

MeisterTask is built for agile collaboration, too. If you're working with multiple people on one project, it's easy to give and receive feedback in real-time. You can set clear goals by assigning deadlines, use time tracking to log everybody's progress, make comments, and tag each other on tasks.

But where MeisterTask really stands out are the project features. You can view everybody's projects on a timeline, filter them by priority, establish task limits, and set up certain tasks as recurring, which comes in handy if you're performing them on a regular basis. You can also organize your projects with as many sections as you like, and attach relevant files and images, so you don't have to spend an age hunting through Google Drive to locate that one elusive document.

The best part? Like a detective board, you can even link tasks to one another if they're related to the same project. (Only you can toss the string.)

You can automate your team collaboration with Zapier's MeisterTask integrations. Here are a few popular workflows to get you started:

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use MeisterTask with Zapier.



from The Zapier Blog https://ift.tt/3jWhhHl

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