Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

Job hunting? Streamline your job sources in an RSS feed with Zapier

Job searching is terrible. You sign up for job alerts with different companies you admire, as well as a ton of email newsletters in the hopes that a perfect job will fall into your inbox. And then, you scour LinkedIn, Twitter, Slack communities, and other job boards—while obsessively refreshing your email inbox for new jobs and recruiter emails.

I've been there. This was my routine for eight months after I was laid off from a previous job. While I was pretty strategic in my job search despite my circumstances, looking back, I could've made my job search easier.

I could've combined all of my job sources into a single RSS feed so I only had to check one place for new listings. Lesson learned.

If you're currently looking for a new job—whether you were laid off or just need to look for something better—this tutorial is for you. I'm going to show you how you can use Zapier to combine your favorite job sources into one RSS feed.

Why an RSS feed?

When I worked as a journalist, my coworkers were impressed with my ability to stay on top of the latest developments. My secret: RSS feeds.

RSS feeds are the unsung heroes of productivity, in my opinion. RSS (or Really Simple Syndication) feeds are online files that contain details about every piece of content a website publishes. When you use an RSS reader app, you can catch up on any of your favorite news sites or blogs that have an RSS feed.

We'll be using RSS by Zapier to create a personalized RSS feed.

Before you begin

You need some sort of RSS reader app, which will help you organize RSS feeds from your favorite sites in one place. I'll be using Feedly in this tutorial, but you can use whatever app you'd like.

Set up your RSS reader app so you have at least one section for job-related feeds. Most RSS reader apps allow you to organize your feeds by topic. Once this is set up, open your RSS app and have it ready on standby. You'll need it in later steps.

You'll also need to set up a free Zapier account if you haven't already.
Because we'll be combining various sources into an RSS feed, there will be different instructions depending on where the job listing is coming from. Jump to the section that's most applicable to your situation:

Job newsletters and emails

If you're searching for a job right now, I bet you're checking your email obsessively. After a while, it can get exhausting. Unfortunately, some company job boards will only send you alerts for new jobs by email. Or perhaps you're subscribed to a newsletter that rounds up the latest job postings in your industry.

Some companies have RSS feeds for job listings—such as Zapier—but many default to email digests. We'll cover how to automatically add them to an RSS feed, so the only emails you need to worry about are from recruiters.

Here's how to set it up:

  1. If you don't already use an RSS reading app, sign up for one.
  2. Click the Use this Zap button below to use our template (and create a Zapier account if you haven't already).
  3. Connect Gmail and customize your search criteria.
  4. Create and customize your RSS feed.
  5. Test your Zap.
  6. Add your email RSS feed to your reader app.
  7. Turn on your Zap.

We'll be using this Zap template—a pre-made automated workflow—for this section:

Connect Gmail and customize your search criteria

Click the Use this Zap button above to get started. You'll be directed to the Zap editor, where you'll be prompted to select your Gmail account. If you've connected Gmail to Zapier before, select your account from the dropdown menu.

A screenshot of the trigger step in the Zap editor. A Gmail account is selected in the Choose Account dropdown menu.

If this is your first time, click on the dropdown menu and click + Add a New Account. You'll sign in to your Google account and give Zapier permission to access your Gmail.

A screenshot of the trigger step in the Zap editor. A box highlights the Add a New Account link in the account picker dropdown menu.

Once you've connected your account, click Continue.

Next, type in the criteria under Search String you'd like Zapier to use when a new email comes in. For example, if you only want your Zap to trigger when you receive a new email from a specific person, you'll type in the person's name or email. The same search operators you'd normally use in Gmail work here. By default, Zapier will trigger on emails in all folders. To limit results to your inbox, include the in:inbox search operator.

A screenshot of the customize Gmail step in the Zap editor. A Gmail search string is typed into a field labeled Search String.

Click Continue when you're done.

Now we'll test our trigger. Zapier will find the most recent tweet, according to the Gmail search criteria we set in the previous step. Zapier will use this test information in later steps to create the rest of our Zap. Click Test trigger.

A screenshot of the Zap editor prompting to test the Gmail trigger step.

Review the test information. If Zapier isn't pulling the right emails or can't find an existing email that meets your search parameters, go back to the previous step, double-check your search operators, and retest.

A screenshot of the Zap editor, with sample information from Gmail previewed.

If your test information looks correct, click Continue.

Create and customize your RSS feed

The Zap template will pre-select the action app and event—the thing your Zap will perform once it's triggered. Click Continue.

A screenshot of the action step in the Zap editor. The app RSS by Zapier is selected from the app dropdown menu. Create Item in Feed is selected in the action event dropdown.

Now we'll customize our feed URL and title. Under Feed URL, type in a short slug. Use an easy descriptor to remind yourself what this feed is all about.

A screenshot of the Feed URL field with a greyed-out URL and a darker slug typed in.

We'll need this URL in a later step, so open up any text editor—it can be Google Docs, TextEdit, Microsoft Word, or whatever you'd like. Click Copy next to your feed URL.

A screenshot of the customize RSS step in the Zap editor. An arrow directs users to click the Copy link in order to copy the RSS feed url.

The URL will be copied to your clipboard. Now, paste it in your text editor.

A screenshot of the TextEdit program with several links pasted. An arrow points to a URL directing users to paste the RSS feed URL that was previously copied to the clipboard.

We'll come back to this link later. Toggle back to the Zap editor. Under Feed Title, give your feed a name. You can call it whatever you'd like.

If you're using the Zap template, it will automatically fill the Item Title, Source URL, and Content fields.

A screenshot of the Feed Title, Source URL, and Content fields in the Zap editor.

The Item Title will appear as the article headline in your RSS reader. The Source URL is the clickable link or button your RSS reader will direct you to read the rest of the content. The Content field will already have the email body selected in HTML format.

If you'd like to add or change any of this information, feel free to do so. Just click on the field and delete what you don't want. You can type in text, which will appear the same every time your Zap runs. If you'd like the information to vary depending on the content of the email, select a Gmail field from the dropdown menu.

A GIF illustrating how to type in text and map Gmail data to a field.

In this example, I want to change the Content field to show my email content in plain format. I deleted the default and selected the Body Plain option from the dropdown menu.

A screenshot of the Content field. Under the Insert Data... dropdown menu, the Body Plan option is highlighted.

When you map a piece of data—such as a contact name—what you see in the editor is a placeholder. This placeholder data will only be used by our Zap when we test it. Once the Zap is turned on, real data from Gmail (or any app you select) will be used when your Zap runs.

Under Automatically Truncate Messages Over 10KB?, click on the dropdown menu and select Yes. This ensures we don't hit an error if we have a particularly lengthy email.

A screenshot of the Zap editor. Under the Automatically Truncate Messages over 10KB field, the Yes option is highlighted.

The template will pre-fill the Author Name and Author Email fields. Under the Pubdate field, you can type in "now." Once you've customized your RSS feed item to your liking, click Continue.

Test your Zap

Now, let's test our Zap to make sure it's working. Zapier will add a new email that meets our search criteria to our newly-created RSS feed.

You can skip this test if you'd like by clicking Skip Test located at the top-right corner. However, if you want to make sure specific information is showing up correctly, or it's your first time using an RSS reader, you should test it.

Click any of the test buttons to continue.

A screenshot of the test RSS by Zapier step. An arrow is pointed to the Skip Test link, and a box highlights the testing buttons.

You'll be greeted with this message if the test worked.

A screenshot of the Zap editor after the Zap has been tested with a success message.

Let's check our RSS reader to see how it looks.

Add your feed URL to your RSS reader app

We'll need to add our RSS feed URL to our reader app. Earlier, you copied your email job listings feed URL into a text editor. Toggle to that window and select and copy that link.

A screenshot of the TextEdit program with several links pasted. An arrow points to a URL directing users to copy the RSS feed URL.

Open your RSS reader app. Each app will have a different method of adding new RSS feeds. Add your feed link, according to your app's instructions, to your job search folder or section. Here's how it looks in Feedly:

A screenshot of the email RSS feed URL pasted in the Feedly app.
A screenshot of the email RSS feed previewed in Feedly.

And here's how our entry looks in our jobs feed.

A screenshot of the test email as it appears in Feedly.

Click through to the article and make sure everything is working how you want it. If something doesn't look right, you can go back to the Zap editor and make adjustments to the previous steps.

Once you're happy with everything, don't forget to turn on your Zap! Toggle to the Zap editor and click Turn on Zap

A screenshot of the Zap editor with a box around the Turn On Zap button.

…or the slider located at the bottom of the editor.

A screenshot of the on/off slider in the Zap editor.

Twitter searches

Depending on your industry, there may be a popular hashtag people use to publicize new jobs or a Twitter account that aggregates job postings from your field. Twitter can be a mess, so adding the most relevant Twitter content to an RSS feed will save you time and sanity.

Here's how to set it up:

  1. If you don't already use an RSS reading app, sign up for one and have it open in another window.
  2. Click the Use this Zap button below to use our template (and create a Zapier account if you haven't already).
  3. Connect Twitter and customize your search criteria.
  4. Create and customize your RSS feed.
  5. Test your Zap.
  6. Add your feed URL to your RSS reader app.
  7. Turn on your Zap!

We'll be using this Zap template for this tutorial:

Connect Twitter and customize your search criteria

Click the Use this Zap button above to get started. The template will take you to the Zap editor to begin creating your Zap.

You'll be prompted to select your Twitter account. If you've connected Twitter to Zapier before, click on the dropdown menu to select your account. Otherwise, click +Add a New Account to give Zapier permission to access Twitter. Once you've selected your account, click Continue.

A screenshot of the trigger step in the Zap editor. A Twitter account is selected in the Choose Account dropdown menu.

Next, we'll customize our Twitter search so tweets that meet specific search criteria trigger—or start—our Zap. In this example, I've typed in the name of a Twitter account I'd like to get tweets from, but you can use more complex search operators as well. The limit is 10 keywords and operators.

A screenshot of the Zap editor where the Twitter mention needs to be customized. A Twitter account is typed into the Search Term field.

Once you've typed in your search criteria, click Continue.
Now we'll test our trigger. Zapier will find the most recent tweet, according to the Twitter search criteria we set in the previous step. Zapier will use this test information in later steps to create the rest of our Zap. Click Test trigger.

A screenshot of the Zap editor prompting to test the Twitter trigger step.

If Zapier isn't pulling the right tweets, go back to the previous step and double-check that your search operators are correct. If your test information looks correct, click Continue.

A screenshot of the Zap editor, with sample information from Twitter previewed.

Create and customize your RSS feed

The template will already pre-select the action app and event for you, so click Continue.

A screenshot of the action step in the Zap editor. The app RSS by Zapier is selected from the app dropdown menu. Create Item in Feed is selected in the action event dropdown.

Next, we'll customize our feed URL and title. Under Feed URL, type in a short slug. Acceptable characters are letters, numbers, and hyphens. I recommend using an easy descriptor that will remind you what's in this feed.

We're going to use this URL in a later step, so open up any text editor—it can be Google Docs, TextEdit, Microsoft Word, or whatever you'd like. Now, click Copy next to your feed URL.

A screenshot of the Feed URL field with a greyed-out URL and a darker slug typed in. An arrow directs users to click the Copy link to copy the RSS feed URL.

This will automatically copy the URL to your clipboard. Now, paste it into your text editor.

A screenshot of the TextEdit program with a URL pasted.

We'll come back to this later.

Toggle back to the Zap editor, where we'll customize what our tweets will look like in our RSS feed. Under Feed Title, type in what you'd like to call your feed.

A screenshot of the Customize RSS Feed Item step. Writing Jobs posted on Twitter is typed in under the Feed Title field.

Under the Item Title field, the Zap template will automatically pre-fill with the Twitter username. In your RSS reader app, this will show up as an article headline. You can always change this if you'd like.

To do so, click on Type or insert… and delete the pre-selected Twitter field. You can type in text, which will appear the same every time your Zap runs.

If you'd like the information to vary depending on the content of the Tweet, select a field from the dropdown menu. (Click Show All Options if you'd like more fields to choose from.) The options available in the dropdown menu is information Zapier pulled in when we tested our Twitter search earlier.

A GIF demonstrating how to type in text and map data in a field.

Under the Source URL field, the Zap template pre-fills this with the Twitter user's URL. In your RSS reader app, this will appear as a "read more" link or button. If you'd rather link to the specific tweet, click on Type or insert… and delete the existing field. In the dropdown menu, click on Show All Options, scroll down until you see URL, and click on it.

A GIF demonstrating how to find all the data options from your trigger step in the Zap editor.

The Content field will already have the text of the tweet selected. If you'd like to add anything else here, feel free to do so.

Under Automatically Truncate Messages Over 10KB?, click on the dropdown menu and select Yes. While it's highly unlikely any Twitter content will be over 10KB, this is just to ensure we don't hit an error with a particular tweet.

A screenshot of the Zap editor. Under the Automatically Truncate Messages over 10KB field, the Yes option is highlighted.

You can leave the Pubdate field alone if you'd like. Since my sample is actually a retweet, I want a little more specificity. If you're Type A like me, click on Type or insert… to bring up the dropdown menu. Click Show All Options, scroll down until you see Created At, and click on it. This is the timestamp of the tweet.

A screenshot of the Pubdate field. Under the Insert Data... dropdown menu, the Show All Options link is highlighted.
A screenshot of the Pubdate field. Under the Insert Data... dropdown menu, the Created At option is highlighted.

Once you've configured this step to your liking, click Continue.

Test your Zap

Now it's time to test our Zap to make sure it's working. Zapier will add a new tweet, according to our search criteria, to our newly-created RSS feed.

You can skip this test if you'd like by clicking Skip Test located at the top-right corner. However, if it's your first time using an RSS reader or you want to make sure everything is showing up correctly, it's always a good practice to test. Click any of the test buttons to continue.

A screenshot of the test RSS by Zapier step. An arrow is pointing to the Skip Test link, and a box highlights the testing buttons.

If everything works, you'll see a Test was successful! message. However, we can't really see if that's the case. We'll know for sure in the next step.

A screenshot of the Zap editor with a success message.

Add your feed URL to your RSS reader app

We need to add our RSS feed URL to our reader app to know if our test Zap really worked. Remember how I had you copy and paste a URL into a text editor earlier? Toggle to that window, select and copy that link.

Open your RSS reader app. Each app will have a different method of adding new RSS feeds. I'm using Feedly, so I'll click on the plus sign on the left-hand side to Add a new source.

Paste your feed link. Your RSS app should generate a preview of your newly-created feed. Add it to your section of choice. (As you can see, I follow a lot of RSS feeds.)

A GIF demonstrating how to add an RSS feed URL to Feedly.

And here's how our test Zap looks.

A screenshot of the test tweet as it appears in Feedly.

If I click through on the link, it'll take me to the original tweet.

A screenshot of the original tweet in the Twitter app.

Don't forget to turn on your Zap! Toggle back to the Zap editor and click Turn on Zap

A screenshot of the Zap editor with a box around the Turn On Zap button.

…or the slider at the bottom of the Zap editor.

A screenshot of the on/off slider in the Zap editor.

Slack messages

Slack and other chat apps are becoming a popular gathering place for professional communities. Depending on the workspace, there may be a jobs channel where workspace members are encouraged to share job posts. This Zap will add Slack channel messages to an RSS feed. While we use Slack in this example, you can substitute with any team chat app Zapier integrates with.

Here's how to set it up:

  1. If you don't already use an RSS reading app, sign up for one.
  2. Click the Use this Zap button below to use our template (and create a Zapier account if you haven't already).
  3. Sign in to your Slack workspace when prompted and select the Slack channel you want to follow.
  4. Create and customize your RSS feed.
  5. Test your Zap.
  6. Add your feed URL to your RSS reader app.
  7. Turn on your Zap.

Connect and customize your Slack workspace

Click the Use this Zap button above to get started. In the Zap editor, you'll be prompted to connect to your Slack account. Click on the dropdown menu. If you've connected Slack to Zapier before, the workspace you previously connect will appear in the dropdown menu. If you'd like to connect a different workspace, click +Add a New Account.

A screenshot of the trigger step in the Zap editor. A Slack account is selected in the Choose Account dropdown menu.

This will trigger another pop-up window, in which you'll grant Zapier permission to access your Slack workspace. If you're a member of multiple workspaces, click on the dropdown menu located at the top right-hand corner to toggle to the correct workspace. Click Allow.

A screenshot of the permissions pop-up. Zapier is requesting permission to access a Slack workspace. An arrow highlights the workspace picker in the top-right corner.

Once you've connected your account, click Continue.

Next, we'll choose which Slack channel will trigger our Zap whenever there's a new message. Click on the dropdown menu under Channel and select the desired channel. If the channel has bot messages you want your Zap to ignore, select No under Trigger for Bot Messages.

A screenshot of the Customize Slack Message Posted step in the Zap editor.

Click Continue.

Now we'll test our Slack trigger. Zapier will try to find the most recent message in the Slack channel we selected earlier. This sample information will be used in later steps to finish creating our Zap. Click Test trigger.

A screenshot of the Zap editor prompting to test the Slack trigger step.

If your test information looks correct, click Continue.

A screenshot of the Zap editor, with sample information from Slack previewed.

Customize and create RSS feed

The Zap template will already pre-select the action app and event for you, so click Continue.

A screenshot of the action step in the Zap editor. The app RSS by Zapier is selected from the app dropdown menu. Create Item in Feed is selected in the action event dropdown.

Next, we'll customize our feed URL and title. Under Feed URL, type in a short slug. Use an easy descriptor to remind yourself what this feed is all about.
We'll need this URL in a later step, so open up any text editor—it can be Google Docs, TextEdit, Microsoft Word, or whatever you'd like. Click Copy next to your feed URL.

A screenshot of the Feed URL field with a greyed-out URL and a darker slug typed in. An arrow directs users to click the bolded Copy link to copy the feed URL.

The URL will copy to your clipboard. Now, paste it in your text editor.

A screenshot of the TextEdit program with several links pasted.

We'll come back to this later.

Toggle back to the Zap editor. Under Feed Title, you can call your RSS feed whatever you'd like.

Under the Item Title field, the Zap template will automatically pre-fill with "New post by" and the Slack username the message came from. In your RSS reader app, this will appear as an article headline.

A screenshot of the Item Title field with the default text and data options pre-filled.

You can always change this if you'd like. To do so, click on Type or insert… and delete fields or text you don't want. You can type in text, which will appear the same every time your Zap runs.

If you'd like the information to vary depending on the content of the Tweet, select a Slack field from the dropdown menu. This is information Zapier pulled in when we tested our Slack trigger earlier. If you'd like more fields to choose from, click Show All Options. In this example, I selected the Team Name field.

A screenshot of the Item Title field. Under the Insert Data... dropdown menu, the Show All Options link is highlighted.

The Source URL field is typically where an RSS reader will turn into a clickable link. This will usually be a link to the full article. In this instance, we want to link to the specific Slack message. Click Type or insert… and select the Permalink field.

The Content field will already have the text of the Slack message selected. If you'd like to add anything else here, feel free to do so.

Under Automatically Truncate Messages Over 10KB?, click on the dropdown menu and select Yes. This ensures we don't hit an error with a Slack message.

A screenshot of the Zap editor. Under the Automatically Truncate Messages over 10KB field, the Yes option is highlighted.

The template will pre-fill the Author Name and Author Email fields. Under the Pubdate field, you can type in "now." Once you've customized your RSS feed item to your liking, click Continue.

Test your Zap

Now, let's test our Zap to make sure it's working. Zapier will add a new message from our desired Slack channel to our newly-created RSS feed.

You can skip this test if you'd like by clicking Skip Test located at the top-right corner. However, if you want to make sure specific information is showing up correctly, or it's your first time using an RSS reader, you should test it.

Click any of the test buttons to continue.

A screenshot of the test RSS by Zapier step.

You'll be greeted with this message if the test worked.

A screenshot of the Zap editor with a success message.

However, we need to verify that our test worked by checking our RSS reader app.

Add your Slack feed URL to your RSS reader app

We'll need to add our RSS feed URL to our reader app. Earlier, you copied your Slack feed URL into a text editor. Toggle to that window and select and copy that link.

A screenshot of the TextEdit program with several links pasted. The Slack RSS feed URL is selected and highlighted.

Open your RSS reader app. Each app will have a different method of adding new RSS feeds.
Paste your feed link, according to your app's instructions.

A screenshot of the Feedly app with a search bar to paste an RSS feed URL.

Your RSS app may generate a preview of your newly-created feed. Add it to the section or folder of your choice.

A preview of the Slack RSS feed as it appears in Feedly.

Don't forget to turn on your Zap. Toggle to the Zap editor and click Turn on Zap

A screenshot of the Zap editor with the Turn on Zap button highlighted.

…or the slider located at the bottom of the editor.

A screenshot of the on/off slider in the Zap editor.


from The Zapier Blog https://ift.tt/35bYJP9

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