Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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4 ways to grow your business automatically with Keap

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Keap is passionate about keeping things personal—and they're really, really into automation. This means you can use their services to automatically deliver personalized messages while keeping the voice that makes you uniquely you.

You can leverage their automated services to deliver personalized messages to new leads, maintain relationships with customers, and grow your business—and never worry about sounding like a robot.

With Keap's Zapier integration, they've taken that approach to the next level, allowing customers to to use automatic workflows—we call them Zaps—to import information about new leads from thousands of other applications, and seamlessly send information to the other apps you use to keep your business running.

We've gathered the best pre-made Zaps to help get you started, and show off the ways that Keap and Zapier can help save you time and open up new possibilities. Selecting Use This Zap on any of the Zap templates below will open a new Zap, and walk you through the set-up process. You can read more about setting up Zaps here.

You'll need a Zapier account to use the workflows in this piece. If you don't have an account yet, it's free to get started.

Gather feedback from customers

After running an event or launching a product, getting feedback directly from customers helps you focus on what went really well and learn what might need a few changes before next time. Setting up a form and asking for feedback is one thing, but collecting that feedback and turning it into useful insight is something completely different.

Using the Zaps below, you can import customer feedback directly from your forms into Keap, and store it along with your contacts to build a robust profile of what your customers are really interested in.

Learn more about what your customers are looking for

One of the best parts of being a customer or client of a small business is when the people there get to know what you like, and start recommending exactly what you need before you even know you need it. It's like going to your favorite diner, and somehow they already know exactly what you wanted for breakfast that day. (Does anyone else have that dream? Is it just me?)

One of Keap's best features is the ability to automatically personalize what you send to each contact, based on what their Keap record shows. That's automation that saves you time and improves your customer relationships—all while keeping things personal.

These Zaps enrich what Keap knows about each contact, updating their records as they interact with your online store. Each time someone buys one of your products, Keap automatically gets one step closer to making that perfect next recommendation.

Gather leads from events

When someone signs up for your event or webinar, chances are good that they'll be interested in seeing what you do next.

Using these Zaps, you can automatically send information about new sign-ups to Keap before the event even starts, so that your new biggest fans are kept up-to-date on what you're working on.

Use Keap to kick off other important work

Once you start using Keap, and especially if you're using any of the Zaps above, you're already doing a lot of great work to make sure your contacts are kept up-to-date. Using Tags, you can group those contacts together, helping keep things organized for yourself later on.

With Zapier, you can use those tags to get a jump start on the other great work you do for those contacts. Imagine you have a group of contacts that all need to sign a personalized document, or want to back up certain contacts to a spreadsheet, or start a huge text message campaign targeting your new customers. With Keap's "Tag Added to Contact" trigger, tagging a contact can kick off all sorts of other processes to make your life easier.

Keep on Keaping On

You're already a master of figuring out who your audience is, and how to give them what they want. These automations help take the busywork out of it, so that you can get back to doing what you do best.

Curious what else Keap and Zapier can do for you? Check out the most popular apps Zapier customers use with Keap.

Want to learn more about what growing your business with automation actually looks like? Check out:



from The Zapier Blog https://ift.tt/2UG12Ux

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