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In sales, speed is key. The folks behind behavioral science have long been pushing data that supports this notion: every minute you wait to contact a potential buyer is a minute you waste. And word on the (sales) street corroborates it further: roughly 35-50 percent of deals go to the seller who responds first. In principle, responding first is straightforward enough. But when you consider the sheer volume of leads pouring into your business, you're going to need a way to manage and respond to these at scale. Customer relationship management (CRM) tools like Zendesk Sell can help you deal with the constant surge of leads by providing you with specific context around a customer account. It's a platform built specifically for sales teams, designed to enhance productivity and provide deep, data-driven insights into prospects with pipeline visibility. You can make calls, send emails, schedule meetings, and view each deal's history from one handy platform. Want to harness Z...

No crime movie is complete without an evidence board. You know it: the corkboard that a detective, faced with some impossible deadline, agonizes over. Photographs, news clippings, and frantically scrawled notes are linked together with crisscrossing threads of string. It alone holds all the key information to crack the case. When you're working on a big project—or lots of them at once—it can help to have a similar planning board to drive your own tasks to completion. But don't think old-school; think digital. Or better yet, think MeisterTask . This online task management tool allows users to create and organize projects, collaborate with team members, and build a virtual timeline of assignments. In a nutshell, it's an easy way to cut through the clutter and chaos of project management. For starters, MeisterTask features a snazzy home dashboard—which you can customize to your heart's content—and an intuitive platform for all your projects laid out Kanban-style. It...

When I first started using Zapier, it was like a firework going off in my brain. I sought out things to automate: Time-tracking at work, invoicing, reminders to send grandma a birthday card, all of it. In my first few weeks using Zapier, I had automated workflows – which we call Zaps – with 10, 20, 30 steps in them, all trying to explore the new possibilities. And it was great for about two minutes, until my account reached its task usage limit, and I had to face reality: My Zaps, while awesome, weren’t as efficient as they could be. In most cases, my Zaps could have achieved the same outcome but used fewer tasks. One or two changes would've saved me money and peace of mind. After reviewing my own Zaps, as well as troubleshooting thousands of Zaps with Zapier’s award-winning Support team , I’ve found two ways to help your Zaps use fewer tasks, allowing you to build more Zaps and save more time in the long run. You'll need a Zapier account to implement the solutions we recom...

Customer data is gold for marketers and advertisers. The more you know about a potential buyer, the better you're able to target your offers and drive sales. But it's not enough to have data. You need to be able to use it. That's where Google Customer Match comes in. Customer Match lets certain advertisers build custom audiences from online and offline lists. Think of it like a more targeted version of remarketing, or Google's version of Facebook Custom Audiences . Here, we'll break down how Google Customer Match works, who can use it, how to set up audiences, and how to automatically keep them up to date. Google Customer Match: The basics At its core, Google Customer Match is pretty simple. You upload a list to Google Ads, and those folks see your creative (and hopefully convert) in: Search Google Display Network Google Shopping Gmail YouTube There is some complexity, though. The first thing to know is that Google Customer Match won't work for e...

Have you ever gotten lost in a mall? It's not your fault. Malls are intentionally confusing, a sort of modern labyrinth. The idea is you'll get lost, see some random stuff you don't need, then spend money on said stuff. It's called the Gruen transfer , and it's just one example of design choices specifically made to change your behavior. Another example: grocery store shelves. You might think some employee arranges cereal boxes as they come in, but each placement is the result of a ridiculously complicated series of negotiations . Food companies pay grocery stores a lot of money so their products are at eye level because, statistically, you're likely to grab whatever's right in front of your face. This is why store brands are frequently on the bottom shelf. The physical world is full of design choices like this—seemingly random decisions that are actually made with intention, because of a specific agenda. Software isn't any different. App notificatio...

I could never be a social media manager because the anxiety would eat me alive. What if a user pointed out an embarrassing error? What if I scheduled a post that would've been fine one day, but poor taste the next due to a current event? Apps like ContentCal help social media teams plan and execute their social strategy, so those kinds of meltdowns (publicly or privately) don't occur. If you're managing social strategy, you're juggling between posting to several networks—and what works on Twitter won't work on Instagram. With Zapier, you can automatically send information from one app to another, helping you reduce manual tasks. With our automatic workflows, which we call Zaps, you can post to social media, create an archive of your posts, and more. We've rounded up a few Zap templates—what we call those pre-made workflows—to get you started. Just click on one, and we'll guide you through the set-up process. You can read more about setting up Zaps here ....

Ever made a mistake? Me neither. Obviously. But hypothetically, were I to make a mistake, I imagine it would prompt terrible thoughts. Things like "How could I do that?", "Am I going to get fired?", or (one imagines) "Maybe I don't know how to do my job after all." This might not actually be hypothetical. I've been calling these "thought spirals" because it feels like you're just circling around the same few thoughts over and over. I'm not good at my job. I don't deserve to be here. Everyone's thinking it—they just haven't told me yet. Repeat from step one. Other people call this impostor syndrome. When I brought it up to my therapist, though, she called it something different: an octopus attached to my face. I was not expecting…that precise phrase. When she went into more detail, though, it made perfect sense: if I had an octopus on my face, I wouldn't be able to think about anything besides the octopu...