Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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How to Add or Change a Signature in Outlook

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Outlook allows you to customize the signature that appears at the bottom of each email you send. Here's how to add or change your email signature in Outlook.

How to Add a Signature in Outlook

To create a new email signature, open a new email message.

Open new email

A new window will appear, and you'll be in the Message tab. Look in the Include group, and select Signature.

Select signature

The Signatures and Stationery window will appear. In the Select signature to edit group, select New.

New signature

Yet another window will appear. Here, enter the name you'd like to give your signature, then select OK.

Name the signature

You'll now be back at the Signatures and Stationery window. This is where you'll create the signature. You can include text, images, and links, and format it to your liking.

Your email signature is essentially your electronic business card, so be sure to give it a professional appeal.

Creating your signature

Next, under Choose default signature, specify which email account this signature will be used with. If you have more than one signature saved, you can also select which signature to use for new messages versus replies and forwards. When you're ready, select OK to save your signature.

Selecting which signature to use

Note: This signature will not be applied to the email message that you previously opened to create the new signature. Create a new message to see the changes take effect.

Making changes to your signature is just as simple as creating a new one from scratch. Simply go through the previous steps, select the signature to be changed, then make the proper edits in the composer.

Want more tips like this? Check out our Outlook overview for updates, advice, and integrations.



from The Zapier Blog http://bit.ly/2Kul4gP

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