Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

4 stress-reducing Google Calendar settings you didn't know you needed

Your day is full of meetings with the occasional break for doing some actual work. It's not ideal, but Google Calendar helps you keep track of it all. Here are a few tweaks you can make to your Google Calendar settings to make your calendar a less stressful place to be (that aren't just canceling all of your appointments and running away to live in the mountains).

All of these settings can be found by clicking the gear icon near the top-right corner, then clicking Settings.

Google Calendar settings in the top right of Google Calendar

Show two time zones in the sidebar

Collaborating across time zones means doing a lot of mental math. Google Calendar can help by showing two time zones worth of times in the left sidebar. Just open your settings and head to the Time zone section. Check the Display secondary time zone option, then choose your second location. You can also give them a custom label, if you want.

Time zone settings in Google Calendar

Then both times will show up alongside your calendar.

Two time zones appear to the left of a week view in Google Calendar

This makes collaborating with people in other time zones a lot easier. You can also optionally add a world clock, with the current time in multiple cities. Head to the World clock section of the settings for that.

World clock settings in Google Calendar

Add as many cities as you want. The current time in all places will show up in the left panel, below the mini calendar.

Three world clocks below the mini calendar in Google Calendar

Fade events in the past

Full calendars stress me out, even if most of the events already happened. I can't fix this about myself, but I can make things a little less stressful by fading completed events. Open the settings and head to View options. Check the box next to Reduce the brightness of past events.

View options in Google Calendar

Head back to your calendar, and completed events will stand out less, reducing your overall anxiety at least a little bit. It's not enough, but it's something.

Faded past events in Google Calendar
Look at all of the very important stuff I did this week.

Quickly undo accidental changes in Google Calendar

We've all accidentally moved or deleted an appointment. Don't panic: you didn't lose everything forever because Google Calendar has an undo feature. Just press press Ctrl+Z in Windows, or command+Z on a Mac, and the most recent change you made will go back to how it was before you broke everything.

Another thing you might not know: Google Calendar has a trash folder.

Click the gear icon and then Trash to get to the Trash in Google Calendar

Open this and you'll find all of the events you've accidentally deleted, so you can quickly recover them. Which is good, because I have a habit of reflexively deleting meetings I don't want to attend, which my manager tells me is not productive.

View calendars side-by-side in day view

G Suite users can optionally subscribe to their teammates' calendars. Just hit the + next to Other Calendars, then click Subscribe to calendar.

Subscribe to calendar in Google Calendar

You can then search for any of your coworkers.

Adding Deb's calendar in Google Calendar

Not a G Suite user? You can view anyone's Google calendar, if they invite you.

By default, events from all calendars are shown in one view, but you can change this for the day view and see events from each calendar in their own column. Head to View options and check View calendars side by side in Day View.

View calendars side-by-side in Day View

Switch to Day View, and everyone's calendars will show up in their own column.

Two calendars side by side in Google Calendar

This isn't limited to one other calendar, either. You can compare a number of people's calendars, if the need arises.

You could also use this to creep on your coworkers' various doctor appointments and whatnot, so that you have something to talk about with them, but don't do that. Find something less creepy to talk about, maybe.

Five calendars alongside each other

There's a similar feature for arranging meetings, called Meet with…, which allows you to compare your calendar with a few other people and then propose a meeting time. Still, the side-by-side view is better if you need to be aware of someone else's schedule on an ongoing basis.


I hope these tweaks make your calendar a less stressful place to be. Use that extra mental energy to feel stressed about other, more important things.



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