Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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Google Calendar: Zapier app of the day

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Google Calendar launched in 2006. And by "launched," of course, I mean "kind of just showed up." This was the era of Google quietly putting "beta" versions of apps on the internet and watching what people used.

People found—and used—Google Calendar.

In an era when web applications weren't common it stood out, not only because it ran entirely in a browser, but also because it was faster than popular desktop options at the time. Google Calendar was also packed with features.

An early review by Michael Arrington on TechCrunch pointed out natural language processing for events, managing multiple calendars, and Gmail integration. These are still the biggest features over a decade and a half later (though the natural language processing is now missing from the web version, for some reason).

Today Google Calendar is the most popular calendar service on the web. The app is installed by default on Android phones and shows up in Gmail's sidebar, which certainly doesn't hurt. But even without these advantages, Google Calendar offers a fast and easy-to-use calendar with great collaboration features.

Automate Google Calendar with Zapier

Want to connect Google Calendar with applications outside of Google's ecosystem? You can with Zapier, which offers Google Calendar integrations with 1,500+ apps.

For example, you could automatically create Trello cards using Google Calendar events, or add events to Todoist (or tasks to your calendar).

You could also use Zapier to automatically add appointments from Outlook to Google Calendar, or vice-versa.

These are just a few examples. You can build any integration that you want. Click here to get started.



from The Zapier Blog https://ift.tt/2Y6IPCi

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