Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

Find things faster in Google Drive with these 3 features

Google Drive's search is powerful for obvious reasons. But just like with Google's web search, if there are enough relevant results, it can take some serious wading to find what you're looking for. Instead, I often end up browsing in Drive to get to the right file or folder.

Of course, it's easy to get stuck in browsing limbo if you don't have the right setup. So, here are three tricks for organizing your Google Drive to find what you need when you need it.

Add a file to multiple folders in Google Drive

Everyone has their own organizational system. And if one of my writers prefers to store their documents in their personal folder, it means extra clicks for me to find it.

You can't store a file in more than one place in Google Drive, but you can access a file from more than one folder. To add a shortcut to a file or folder, right-click it, and select Add shortcut to Drive.

Right-click on the item and select Add shortcut to Drive

Then you'll be able to navigate to the folder where you want the shortcut to live, and select Add shortcut.

Navigate to the location you want and click Add shortcut

If you're adding it to a shared folder, you'll be prompted to confirm. Once you've created the shortcut, navigate to the folder where you've added it. You'll always know it's a shortcut because of the arrow on the icon—there also won't be any other information, like owner or last modified date.

The shortcut to the folder

If it's a folder, clicking on the shortcut will open the folder in its primary location. If it's a file, clicking on the shortcut will open the file. You can even rename the shortcut by right-clicking and selecting Rename. It won't rename the original item.

Use the priority section to create a workspace in Google Drive

Folders keep things organized, but sometimes you want to group files that live in different folders. For example, maybe you're working on a specific project that refers to a number of documents from across various teams. You can use the Priority section of Google Drive to create sets of files that you often access together.

The Priority section of Google Drive in the left navigation

Click Priority and then Create Workspace. From there you'll be able to select which files to add to the workspace.

A priority workspace in Google Drive

And because it's Google, it will even suggest files to add to the workspace based on items you've opened at the same time.

Change the color of a folder on Google Drive

If you access some folders more than others, you can change their color. If your Drive starts getting unwieldy, this can be an easy way to highlight the folders you use most.

Right click the item and click select color

As long as you don't add a color to every folder, the ones with color will stand out.

One folder in a list with color

Some people will always default to search, especially if their Google Drive is less than organized. But for anyone who's taken the time to keep their files under some sort of system, these tricks can help you save time browsing for the right item.



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