Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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Stripe: Zapier app of the day

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You have everything you need for your business: one-of-a-kind products, an awesome website, and a solid marketing plan.

But how will you—you know—actually take money from your customers? After all, you're not a banking whiz.

That's where Stripe comes in. Stripe is a developer-friendly way to accept payments online and in mobile apps. The app powers commerce for thousands of companies of all sizes, processing billions of dollars annually for businesses. Whether you're creating a subscription service, an on-demand marketplace, an eCommerce store, or a crowdfunding platform, Stripe's meticulously-designed functionality helps you create the best possible payment experience.

With Stripe, you can process payments from a website or app, and even collect money due from invoices. You can accept not only credit card payments, but also those from ACH bank transfers, popular European payment gateways, and mobile payment solutions.

Setting up payment processing on a website can often involve a lot of coding, compliance, and connecting with payment processors to get your account ready. Stripe reduces these challenges by offering a few different ways you can set up the payment processing service, like integrations in a tool that already works with Stripe (such as an eCommerce app), Stripe Checkout, and Stripe's APIs.

Once you've launched your site or app, you can log into Stripe's dashboard to see data about your account and manage your customers, products, subscriptions, and more. A dashboard shows your sales and successful charges, along with an option to switch your account between testing and live so you can try new changes without affecting your site. You can dig through customer data and see details about each payment. You can also report fraud or refund the payment partially or in full if needed.

Getting paid doesn't have to be difficult. Stripe makes it easy for you while also giving your customers and clients a professional experience. It's a simple way to accept payments from anyone, anywhere in the world, no matter how they want to pay.

You can automate your payments with Zapier's Stripe integrations. Here are a few popular Stripe automations to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Stripe with Zapier.



from The Zapier Blog https://ift.tt/37hcaNb

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