Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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Google Assistant: Zapier app of the day

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We've all had those days where you wish you had your own personal assistant to manage your work and home life. Not everyone can hire their own assistant, but you don't have to with Google Assistant. It's like having your own personal helper—without the awkward feeling that comes with asking a person to do your bidding.

This virtual voice assistant from Google connects with your favorite apps and games, so you can shuffle your favorite Spotify playlist, ask it to stream Netflix through Chromecast, and much more.

Instead of looking up what the weather will be like today, just ask Google Assistant and you'll get an answer. You can also ask for local information that you'd usually type in a Google search, such as where the nearest ATM is or your pharmacy's phone number.

You can also connect Google Assistant to your smart home devices, so you can control your lights, thermostat, refrigerator, and other smart appliances with the sound of your voice.

And yes, you can ask Google Assistant to do things for you. For example, you can ask it to text your sibling, call a friend or read through your work emails. You can ask Google Assistant to set a timer for you, remind you to do the dishes, add items to your to-do list, among a million other things. Literally—Google Assistant has over a million actions you can try.

And the Google Home smart speaker isn't required. You can get the Google Assistant app on your Android or Apple smartphones or tablets, in your car, or any other devices you'd like.

You can automate your work and home life with Zapier's Google Assistant integrations. Here are a few popular Google Assistant workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Google Assistant with Zapier.



from The Zapier Blog https://ift.tt/2UQ0tIf

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