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Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

LinkedIn Profile Tips: 18 Research-Backed Ways to Stand Out Professionally

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Improving your visibility on LinkedIn is important whether you're actively looking for a new job or passively considering new opportunities: Eighty-seven percent of recruiters use the site as part of their recruiting process. But even if you're not entertaining new roles, LinkedIn can help you build your personal brand and connect with others in your industry. And for business owners, it may even drive traffic to and interest in your business. The starting point for deriving value from LinkedIn is creating a profile that not only shows off your experience and talents, but also makes it easier for people to discover you in search. Here we'll present you with research-backed LinkedIn profile tips that will help you optimize your LinkedIn presence. Pro Tip: If you don't want your existing connections to get multiple updates announcing your profile changes, temporarily turn off profile change notifications. Click the Me dropdown, choose Settings & Privacy , open th...

Behind the Scenes of Pizza to the Polls

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No one likes standing in line for hours, much less for a few minutes. When you're at the grocery store or the bank, you do it because you have to. But when it comes to voting, long lines can be the hurdle that prevents people from taking the action that truly matters and can make a difference for us all. So we created Pizza to the Polls . Run by three members of the Zapier team—Noah Manger, Scott Riker Duncombe, and myself—as a side project in our spare time, Pizza to the Polls has delivered over 10,000 pizzas to 568 different polling locations and collected over $400,000 in total donations. And it basically runs itself. What Is Pizza to the Polls? "The feedback was immediate and immense: It fortified hungry voters in line, cheered up beleaguered poll workers, and put followers and friends to work finding other voters in need so we could send in more ‘za." Pizza to the Polls is a non-partisan non-profit organization founded around a singular mission: make in-person v...

Website Builder Showdown: Squarespace vs. WordPress

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The quality of your website can make or break your online presence. A decade ago, this meant hiring a developer to make your site to look and feel professional. But now, building a website can take minutes instead of months, even if you have zero coding knowledge. All you have to do is choose a website builder , and it'll do the heavy lifting for you. Two of the most popular website builders are WordPress and Squarespace , so we're going to take a look at how they stack up and which will work best for your needs. There are two different WordPress sites: wordpress.com and wordpress.org. Wordpress.com is a hosted platform managed by the team at Automattic. The .org version is self-hosted, which means that you'll have to purchase your own hosting package separately. This article focuses on the .org version, which is more flexible and powerful. Common Features and What We Looked For If you're looking to create a website, WordPress and Squarespace will both get the job ...

10 Tips and Tricks for Zoom

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The best video conferencing apps can do more than merely enable a virtual face-to-face meeting. They let you show what's on your screen to everyone else on the call, seamlessly pass control of the meeting to another person, and record the call as a video. Web conferencing service Zoom offers these features and more, some of them hidden options in advanced menus. The tricks and tips below will show you how to use the app better to work, learn, and communicate with others virtually. 1. Create Recurring Meetings With Saved Settings and One URL For weekly meetings, monthly check-ins, and other regularly-scheduled calls, Zoom lets you create a recurring meeting. There are two benefits to using this setting. First, it lets you lock in all the call settings you want once and have them be in place every time you meet. Second, recurring calls use the same join URL each time, so you never have to send a fresh one to attendees. Additionally, if you meet with the same group regularly bu...

A Digital Agency Saves 30 Hours a Week Automating with ManyChat and Zapier

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"Our profit increased when we started using Zapier." Mary Kathryn Johnson, Founder & CEO, Messenger Funnels Once upon a time, analyzing and reporting on data meant big daily exports, importing said data into a new application, and a lot of manual manipulation. It could take hours every single day and if you were analyzing information for clients, you'd be repeating this task for each one. Messenger Funnels , a digital agency used to spend around 30 hours every week running and analyzing reports on conversion rates, engagement, and more for their clients. To speed up these reports and remove an immense amount of manual work from the team, Messenger Funnels' founder and CEO, Mary Kathryn Johnson, explored alternative ways to work. She found app automation tool Zapier. "This was a very time-consuming process that's now automated by Zapier," says founder and CEO, Mary Kathryn Johnson. "Zapier saves my team two hours per client." About Mes...

How to Force a Public Wi-Fi Network Login Page to Open

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You open your laptop in an airport, at a coffee shop, or perhaps in your hotel or conference room. You sit down to work, select the correct Wi-Fi network, and … nothing . Your Wi-Fi icon may show it's connected, but your browser says You are not connected to the internet no matter how hard you try. That popover login screen just never loads. We've all been there. As a remote team that often works from coworking spaces and coffee shops, we've wasted far more time than we'd like to admit trying to get online. There's no magic button to connect to coffee shop, hotel, and airport Wi-Fi, but these tricks get us connected most of the time. → Odds are you'll need these tips when your Wi-Fi isn't working, so be sure to download our Wi-Fi cheat sheet at the end of this tutorial to have a copy of these tips when you need them. The Best Option: Connect to a Secure Network When possible, always opt for a secure network, often shown with a padlock The typical...