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With around one billion monthly active users, Instagram is one of the most popular social media platforms. Many small businesses rely on Instagram to find new customers, engage with current ones, and encourage past buyers to make another purchase—all through brand-building visual content. But when you've got a business to run, you don't have time to be a full-time social media manager, too. By connecting Instagram for Business to your other apps with Zapier, you can automate many common social media management tasks. Here are a few of the most popular ways that people use Zapier and Instagram for Business together. Zapier's automated workflows are called Zaps , and you'll see several Zap templates—our pre-made Zap workflows—throughout this piece. To get started with a Zap template, just click on the Use this Zap button, and we'll guide you through setting it up. You can read more about setting up Zaps here . Automatically post content to Instagram from other sou...

Words that mean two different things are confusing. Biweekly , for example, means twice a week or every other week, which is why there's no excuse for ever using it. WordPress isn't a word no one should use, but it does confusingly refer to two different things: a content management system, or CMS, and a web hosting service. The divide is sometimes described using two domain names: WordPress.org (the CMS) and WordPress.com (the web hosting service). So what's the difference between WordPress.org and WordPress.com? WordPress.org is where you can download WordPress, an open source CMS. It's a totally free tool you can use to build a website that you have full control over, but it's up to you to find a place for that website to live. WordPress.com is a commercial service where you can host a website using a heavily modified version of the WordPress CMS. You will have less control over this site, but it's going to be easier to set up. Most of the time, wh...

Buying and selling have never been more democratized. From Facebook Marketplace and Instagram to app-based marketplaces like Depop, folks have more options than ever. That's exactly why your business can benefit from amoCRM , a messenger-based customer relationship manager (CRM) that allows you to grow leads and build relationships—without relying on traditional phone calls and emails. amoCRM connects with popular messenger apps like Facebook Messenger, Instagram, and WhatsApp, so you can be where your customers are. And yes, you can email and make phone calls, too. The best part: you don't have to jump between apps to reach out to people. You can do it all right from amoCRM. CRMs are great for managing your customer relationships and your sales pipeline, but it can be a full-time job trying to keep everything updated. amoCRM automatically pulls leads from all your communication sources into a unified inbox and syncs in real time. You don't have to worry about copying-an...

Pia Beck just turned 26, and she's already running her own successful business. Through Curate Well Co. , Pia helps other women do what she did: create the business and life they want—and leave an impact. Going beyond on-paper success Pia Beck, founder of Curate Well Co. "I went through life checking all the boxes. I did all the right things, and while I had a great-on-paper life, I couldn't shake the feeling, 'is this it?'" After college, Pia advanced in her HR career quickly. She was successful by every measure, but something didn't feel right. "I didn't feel appreciated for my strengths, and I didn't feel like I was making a difference," she tells us. "Plus, my life looked nothing like I wanted it to." So she decided to make a change. I left to start my own business with a goal of getting paid for doing what I was already great at, working with people who genuinely appreciated my expertise, getting to make a tangible ...

For many of us, the first storefront we opened was probably a lemonade stand as a kid. Orders were made on the spot, and earnings were collected in a cup or shoebox. But now you're grown. Maybe you want to sell artisan lemonade mixes online and require a suite of tools to make your shop a more sophisticated operation. If that's the case, there's no better app to build your online store with than WooCommerce. WooCommerce makes it easy to build and maintain your online store. And if you're already running your site on WordPress, good news! It's also a WordPress plugin, meaning you can install WooCommerce and turn your site into the online shop of your dreams in minutes. You don't need to hire a developer to create a beautiful online shopping experience. When you install WooCommerce, you can easily change your store's look and feel by uploading your business logo and choosing from a number of pre-built themes. Product and order management is a breeze in Wo...

There are few business activities that offer greater value than meeting directly with your prospects, current customers, and team members. After all, emails and team chats only go so far. But the work behind setting up those meetings—finding a time, sending conferencing links, juggling calendar events, filling out contacts—is tedious and repetitive. With automated workflows from Zapier, which we call Zaps, you can automate most of the tasks involved in setting up, confirming, and following up on meetings. Here are some ways you can let Zapier's automated workflows take care of the scheduling details so you can focus on preparing for the meeting itself. Automatically sync contacts across your calendars and CRMs We all feel overloaded with meetings sometimes. A study in the MIT Sloan Management Review shows that meetings are longer and more frequent than ever . Executives suffer the most, spending almost 23 hours a week in meetings—more than double the amount from the 1960s. Mo...

Don't let the app's cute animal mascots fool you: for many businesses, Salesforce is the gold standard in enterprise customer relationship management (CRM) software. Founded in 1999, the cloud-based app quickly became a leading player in the sales space—before rolling out products for marketers and non-profits, too. With Salesforce, you can connect to your customers throughout the entire sales cycle, from the moment a lead expresses interest all the way through renewal and upsell. The CRM offers all of the features you need to manage your sales pipeline, like easy ways to see your leads, opportunities, accounts, and any associated revenue. It also allows you to easily connect sales, marketing, finance, billing, and service teams to guide each prospect through a personalized customer journey. With Salesforce, you can see every touchpoint and interaction a customer has had with any of these teams. Salesforce also offers robust analytics and tracking features so you can keep tab...