Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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amoCRM: App of the day

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Buying and selling have never been more democratized. From Facebook Marketplace and Instagram to app-based marketplaces like Depop, folks have more options than ever.

That's exactly why your business can benefit from amoCRM, a messenger-based customer relationship manager (CRM) that allows you to grow leads and build relationships—without relying on traditional phone calls and emails.

amoCRM connects with popular messenger apps like Facebook Messenger, Instagram, and WhatsApp, so you can be where your customers are. And yes, you can email and make phone calls, too. The best part: you don't have to jump between apps to reach out to people. You can do it all right from amoCRM.

CRMs are great for managing your customer relationships and your sales pipeline, but it can be a full-time job trying to keep everything updated. amoCRM automatically pulls leads from all your communication sources into a unified inbox and syncs in real time. You don't have to worry about copying-and-pasting conversation details or manually entering contact data.

Plus, amoCRM's Digital Pipeline automates your entire sales process, so you no longer have to manually move a client through the sales pipeline. Leads progress automatically when they complete certain behaviors, such as visiting a specific page on your website. You tell amoCRM what to do, and the system will automate nurture and follow-up tasks.

And with amoCRM's built-in messaging and collaboration features, your team can communicate with each other right away or tag team on a lead.

With more purchasing options than ever before, amoCRM allows your business to be where the people are.

You can automate your customer relationship management with Zapier's amoCRM integrations. Here are some automatic workflows to get started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use amoCRM with Zapier.



from The Zapier Blog https://ift.tt/2WFGzkf

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