Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr

4 ways to automate your video calls

Yes, we know you're probably tired of video calls right now. If you weren't already working remotely, it's likely been a big adjustment: there's the tech, call etiquette, and frankly, a more conscientious effort to have a smooth-running video call.

As much as you'd like to run and hide from another video call, it's the foreseeable future for many of our work and social interactions. However, it's possible to make video conferencing easier by trying out one of our automatic workflows (we call them Zaps).

To get started with a Zap template—what we call our pre-made workflows—just click on it, and we'll guide you through setup. It only takes a couple of minutes. You can read more about setting up Zaps here.

Set pre-call reminders

Fashionably late is acceptable at parties, but when it comes to video calls, it can be annoying for your coworkers. But even if a meeting is blocked off on the calendar, it can be easy to forget about an upcoming call if you're busy with other things.

Instead of messaging late individuals, try a Zap to send video call information a few minutes before the planned start time.

If you find that you're constantly reminding people to do regular pre-meeting tasks you can also automate a reminder in your team chat app.

Zapier's content team gets this regular reminder in our Slack channel every week. Nicolas Cage not included.

And if you're emailing a room link for the weekly family video call, these Zaps will also do the job. Just make sure the link to your personal Zoom meeting room (or video app of your choice) is in the email body.

Schedule your calls with minimal cat wrangling

It's relatively easy to schedule calls with your team. Shared calendars allow you to view coworkers' calendars and make sure you're scheduling at a convenient time for everyone.

Unfortunately, the same luxury doesn't exist when you're scheduling calls with outside clients or even your own family members. Usually, there's email, phone, or text tag involved, but scheduling apps like Calendly, YouCanBook.Me, or Doodle makes it easy to pick the best time for everyone.

Level up your coordination efforts with no extra work by setting up an automatic workflow to connect your favorite booking app to your video conferencing apps of choice.

Note: Depending on the video conferencing app you use, a native integration may already exist for your calendar. If it doesn't, check out Zapier's calendar and scheduling app integrations.

Create an agenda for every call

Agendas sound boring but they are meeting lifesavers. They guide the scope of discussions and are helpful for teammates to review if they happen to miss that meeting. (You're taking notes during your meetings, right?)

If you often forget to create an agenda, or you're trying to build healthier meeting habits, use an automatic workflow to get the ball rolling. Instead of fumbling at the start of each meeting to open up and create a cloud document, these Zaps will create a new document for new video calls.

Automate follow-up tasks after a meeting

We all have those routine tasks that we have to do after a meeting. Update the project doc. Upload the call recording. Write a follow-up email to the client. Repetition leads to habits, but brain farts also happen and things can slip through the cracks.

For those days when you feel like your brain took a vacation, set up a Zap to connect your video conferencing app or calendar to a task manager like Todoist or Trello. Add a filter step—available on our paid plans—to make sure tasks are created after the appropriate meeting ends.

You can also set up an automatic workflow for follow-up tasks specific to client work. For example, if you send a call summary after every external meeting, you can have an email draft ready to go after the end of a video call.

Bonus: Upload the meeting recording

It's inevitable that someone may miss a meeting, which is why many video conferencing apps enable call recording. If you need to juggle running the meeting and assigning action items, it's easy to forget to share the video recording once it's uploaded.

This Zap will share your Zoom meeting recordings automatically so you never forget to keep someone in the loop.

We may not be able to fix that one colleague who never mutes at the right time, but automating some of the most annoying parts about video calls, it can ease some of the screen fatigue you might feel.



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