Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Pipedrive: App of the day

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Estonia, a country in northern Europe, has one of the highest internet access and usage rates in the world. 88 percent of the country's population uses the internet, and internet access is legally considered a human right. It's no surprise, then, that one of the world's top customer relationship management (CRM) apps, Pipedrive, was founded and is headquartered in Estonia.

One of the most popular CRMs available, Pipedrive prides itself on being an app built for dealmakers. With Pipedrive, you can keep your leads organized and close deals in less time—so you can focus more on selling, not manual data entry. And with its iOS and Android apps, you can take your pipeline anywhere.

The CRM offers all the features businesses need in a CRM and everything is built around activity-based selling. You can track calls, emails, and contact history exactly where you need to, so you have full visibility into every sales touchpoint. This all-in-one-place tracking makes it easier to manage your schedule, especially when combined with features like activity reminders.

Pipedrive's visual sales pipeline prompts you to take action, stay organized, and manage what can often be a complex sales process. You can enter, update, and find all data in one view, as well as enter new deals and contacts through either the desktop or mobile app. Plus, you can drag-and-drop deals between stages, so your pipeline stays accurate.

The CRM also offers in-depth sales analytics that you can customize to your particular business. You can take a deep dive into your team's performance and measure it against your set goals.

Pipedrive is a workhorse CRM suitable for many types of businesses. Together with your other apps, Pipedrive can help you manage the sales cycle from end to end without doing extra manual work.

You can automate your customer relationship management with Zapier's Pipedrive integrations. Here are a few popular Pipedrive automations to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Pipedrive with Zapier.



from The Zapier Blog https://ift.tt/3fmqEig

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