Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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The Job Seekers Report by Zapier

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A lot of people are looking for a job right now. Most of them—70 percent—think automation skills will help them find one.

That's according to a new survey by The Harris Poll commissioned by Zapier. The survey shows that the pandemic is having a profound effect: roughly 41 percent of unemployed Americans say they were recently let go from their former employer due to COVID-related reasons. With so many Americans seeking new employment, this could explain the desire for people to find new, marketable skills that make their applications stand out.

About Zapier: Zapier helps businesses grow using the power of automation to connect 2,000+ apps. Founded in 2011, Zapier has always operated as an entirely remote company, and today has 300+ employees working in 30 countries around the world.

70 percent say automation skills will help secure their next job, 31 percent plan to add automation to their resume, 30 percent list automation as a skill on their resume

Most job seekers think automation skills will help them land a job

More than two-thirds of job seekers (70 percent) believe knowing how to use automation tools will help them land their next job. The number is even higher (86 percent) among groups with a college degree or higher.

Most job seekers will put "automation" as a skill on their resume

Almost one-third of job seekers—30 percent—currently list “automation” as a skill on their resume. An additional 31 percent say they plan to add it.

That means folks who don't plan on having automation on their resume will be in the minority—is it possible employers will notice the omission?

Efficiency and time savings are top reasons for interest in automation skills

These days, maximizing available time is crucial. With kids at home and many businesses feeling the effect of the global pandemic, people know they need to be efficient during work hours.

That could explain why more than four in five job seekers—83 percent—are interested in learning or have learned automation skills. They say the biggest benefits of automation are as follows:

  • Makes you more efficient—42 percent
  • Helps you save time—42 percent
  • Allows you to get more done in a day—37 percent
  • Helps you be a better employee—35 percent
  • Saves you frustration on tedious tasks—29 percent
  • Helps you concentrate on important tasks—26 percent
  • Saves you from having to learn technical skills—24 percent

Methodology This survey was conducted online within the United States by The Harris Poll on behalf of Zapier between July 14-16, 2020 among 2,069 U.S. adults ages 18 and older.



from The Zapier Blog https://ift.tt/3hPbMK4

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