Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Salesforce: App of the day

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Don't let the app's cute animal mascots fool you: for many businesses, Salesforce is the gold standard in enterprise customer relationship management (CRM) software. Founded in 1999, the cloud-based app quickly became a leading player in the sales space—before rolling out products for marketers and non-profits, too.

With Salesforce, you can connect to your customers throughout the entire sales cycle, from the moment a lead expresses interest all the way through renewal and upsell. The CRM offers all of the features you need to manage your sales pipeline, like easy ways to see your leads, opportunities, accounts, and any associated revenue. It also allows you to easily connect sales, marketing, finance, billing, and service teams to guide each prospect through a personalized customer journey. With Salesforce, you can see every touchpoint and interaction a customer has had with any of these teams.

Salesforce also offers robust analytics and tracking features so you can keep tabs on how your sales team performs—even if they're spread across time zones and countries. You can plan territories, see team performance, track sales rep execution, and more.

But beyond these standard CRM features, Salesforce offers incredible customizability. You can create custom objects for just about anything and associate them with leads or opportunities. With its comprehensive suite of tools and features, Salesforce is a great choice for businesses that deal with a high volume of sales or a complex, longer sales cycle.

You can automate your CRM with Zapier's Salesforce integrations. Here are a few popular Salesforce automations to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Salesforce with Zapier.



from The Zapier Blog https://ift.tt/2WgTxVz

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