Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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WooCommerce: App of the day

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For many of us, the first storefront we opened was probably a lemonade stand as a kid. Orders were made on the spot, and earnings were collected in a cup or shoebox.

But now you're grown. Maybe you want to sell artisan lemonade mixes online and require a suite of tools to make your shop a more sophisticated operation. If that's the case, there's no better app to build your online store with than WooCommerce.

WooCommerce makes it easy to build and maintain your online store. And if you're already running your site on WordPress, good news! It's also a WordPress plugin, meaning you can install WooCommerce and turn your site into the online shop of your dreams in minutes.

You don't need to hire a developer to create a beautiful online shopping experience. When you install WooCommerce, you can easily change your store's look and feel by uploading your business logo and choosing from a number of pre-built themes.

Product and order management is a breeze in WooCommerce. Fans of WordPress will find that adding products in WooCommerce is no different than writing a blog post. The app makes it intuitive to add product descriptions, photos, tags, categories, and pricing—as well as more advanced features like bundling items in a sale and auto-calculating shipping rates.

You can also manage customer email sends, manage data and privacy settings for customer information, track sales, generate reports, and create coupons—right from the dashboard.

And if you need more than what comes in this (very big) box, look to the WooCommerce Extensions marketplace to add extra functionality to your online store. You'll find integrations with Stripe, USPS, ShipStation, QuickBooks, and other services so you can easily manage day-to-day functions and create a seamless purchasing experience for your customers.

WooCommerce turns the lemons of running an online store into sweet lemonade.

You can automate your online shop with Zapier's WooCommerce integrations. Here are some automatic workflows to get started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use WooCommerce with Zapier.



from The Zapier Blog https://ift.tt/30asiwR

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