Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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How to Unsend an Email in Gmail

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If you came across this article because you want to unsend an email you already sent from Gmail, you're out of luck. You can unsend emails in Gmail, but only for a short period of time after you send them. But keep reading so you can cover your tracks next time.

Unsend an Email in Gmail

The Undo send function is a default feature of Gmail. After you send an email in Gmail, you'll see the the undo option pop up on the bottom left of your screen. This allows you to recall the email.

If you've sent the message from within an existing thread, it'll look like this:

Undo send option

If you've sent a new message that's not part of an existing thread, it'll look like this:

Undo send or view message option

Click Undo to retract the email, and you'll be brought back to your draft.

If you don't click in time, or if you click View message or otherwise navigate away, you'll lose your chance to unsend the email.

How to Change the Amount of Time Allowed to Undo Send

If your reaction time isn't quick enough, you can miss your window of opportunity. That's why Gmail allows you to change the amount of time you have to recall a message.

Step 1: Once logged into Gmail, go to Settings or click the cog icon in the top right corner, and select Settings.

Settings in Gmail settings

Step 2: Click the dropdown next to Undo Send, and select the amount of time you'd like. The current options are 5, 10, 20, and 30 seconds.

Changing undo send time length

We suggest selecting the maximum 30 seconds. There's no downside except that there will be a delay of 30 seconds before your email is delivered to the recipient. Better 30 seconds late than sorry, right?



from The Zapier Blog http://bit.ly/2Qyb4Tn

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