Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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How to Use Selective Sync in Dropbox

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Dropbox, by default, syncs everything in your Dropbox to all of your computers. There are reasons you might not want that: You could have limited bandwidth, for example, or limited hard drive space. Here's how to choose which Dropbox files sync to your computer and which do not.

First, find the Dropbox icon in your system tray or menu bar. Click it, and a window will pop up. Here's how that looks on Windows:

Dropbox icon

Click the gear at top-right, then click Preferences.

Dropbox preferences

This will open the Preferences window. Click the Sync tab, then the Selective Sync button.

Dropbox settings window sync

A new window will open allowing you to choose which files should and shouldn't sync to your computer.

Dropbox selective sync

Simply uncheck any files or folders you don't want to be synced to your computer. Dropbox will delete them from your computer and not sync over any future changes to them. These files will still be in your Dropbox, however, meaning you can find them using the web or mobile version of Dropbox.

Do you have multiple computers connected to your Dropbox account? Note that Selective Sync settings are tied to each individual computer, not your account as a whole. This means you can decide which files do and don't sync to specific computers—simply change the settings on each individual device.

Want more Dropbox tips like this? Check out our Dropbox overview.



from The Zapier Blog http://bit.ly/2MIUC2s

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