Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

How to Use Autocorrect in Google Docs

Google Docs offers an autocorrect feature: It's called Automatic substitution. Here, we'll walk through how to set up and use it, as well as when it might be particularly useful. This autocorrect feature can save you time and make sure your frequently used phrases, sentences, or even paragraphs are consistent across all your documents.

Step 1: Click Tools > Preferences

Click Tools, then Preferences

Step 2: You'll see a popover with a list of checkboxes. The last one is Automatic substitution. Be sure that box is checked.

Step 3: Below that, you'll see a whole slew of default autocorrect features. For example, Google Docs will automatically change (c) to ©.

Add your own autocorrect options from here. You'll see a blank row at the top. On the left, under Replace, type your shortcut: what you want to type in Google Docs. On the right, under With, type your result: what you want the text to change to.

Blank row to fill in

For example, you could set up Google Docs autocorrect to replace eml with yourname@gmail.com, saving you a couple of keystrokes.

Once you've started filling in both the Replace and With sections, a new row will be created at the top so you can add more customized autocorrect options.

Step 4: Click Ok. Now, every time you type one of your shortcuts, it will automatically change to whatever you indicated.

When to Use Autocorrect in Google Docs

You can use this feature for a variety of reasons:

Misspellings

If there's a word or person's name that you consistently misspell, put the misspelling under Replace and the correct spelling under With.

Markup

If you write in HTML, Markdown, or another markup language, you don't want to type the markup every time. So you might replace ahref with <a href="url">linktext</a> and then fill in the rest manually.

Repeated phrases

If there's a phrase, sentence, or paragraph you repeat often in your work, you can come up with a shortcut word. Then you'll just type the shortcut word and the whole paragraph will appear.

Text expanders serve this purpose, but if you wear a tin foil hat and don't want a text expander reading everything you type on your computer, you can use autocorrect to serve the same purpose in Google Docs.



from The Zapier Blog http://bit.ly/2TGwlw2

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