Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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How To Share a Google Calendar and View Others’

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You can share any of your Google Calendars with any other Google Calendar user. This is really handy for collaborating, whether you're coordinating to plan an event or just want somewhere to put shared appointments.

Here's how to share a calendar, and how to see calendars others have shared with you. Note that you can easily share multiple Google calendars: Repeat the steps here for every calendar you want to share.

How to Share a Google Calendar

First, head to Google Calendar in your browser. In the left panel, you'll see a list of your calendars.

Your Google Calendar calendars

Hover over the calendar you want to share so that three vertical dots show up. Click those dots.

Google Calendar dots

Click Settings and sharing.

Google Calendar settings and sharing

Scroll down to Share with specific people.

Google Calendar share with specific people

From here, you can share your calendar. Click + Add people and a window will pop up.

Google Calendar add people

Add the email addresses of the people you'd like to invite. People in your organization will auto-complete, as will people in your Google Contacts.

Pay attention to the Permissions box. By default, people you share with will be able to see event details but not edit them, but you have a few more options.

Permissions for sharing a calendar
  • See only free/busy means recipients will only see when you have appointments, not what those appointments are.
  • See all event details means recipients will see your complete calendar but can't make changes.
  • Make changes to events means recipients will see your complete calendar and can make changes.
  • Make changes and manage sharing means recipients can see your complete calendar, make changes, and invite more people to the calendar.

Click Send once you're done.

How to View a Shared Google Calendar

You will get an email if someone shares a calendar with you.

Google calendar invite

You don't need to do anything in order to see the calendar in question, however. Simply head to Google Calendar and it will show up in the sidebar, under Other Calendars.

Google Calendar view shared

You can click a calendar's name in the sidebar to toggle it on and off, meaning you don't need to constantly see appointments from calendars you only periodically care about.

Notice that long list of names? If your Google Calendar account is attached to your work email, you can see anyone else in the company's calendar. Note: that also means your calendar will be publicly visible to others in your organization. To adjust this setting, click on the gear icon > Settings > [Your Name] > Access permissions

Want to learn more about Google Calendar? Check out our guide to using Google Calendar for a starter, or learn how to integrate Google Calendar with 1,000+ apps.



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