Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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3 ways to automate your online course registration and follow-up

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Whether you're trying to figure out how to teach an online class for the first time, or you're an experienced online instructor, there are a lot of moving parts. You need to market your course, enroll students, follow up with your students—the list goes on. Plus, there's that small task of planning the course and actually teaching it. No matter the subject—from music lessons to personal training to business topics—you have a lot to juggle.

Zapier can help you streamline the process by automatically sending information from one app to another. Our automated workflows are called Zaps, and you'll see a variety of Zap templates—what we call our pre-made Zaps—throughout this piece that will help minimize the administrative hassle of teaching an online course. To get started with a Zap template, just click on it, and we'll guide you through customizing it—it only takes a couple of minutes.

Automatically enroll students in your course

Your students probably enroll in your classes from your marketing landing page. Instead of having to manually copy enrollment information into your online course software, Zapier can send it. Whenever someone purchases or signs up for your course, their information will be automatically transferred.

Here are some pre-made Zaps to get you started:

Don't see your app here? Zapier connects to thousands of apps. Search in our app directory for your favorites or check out all of the online course apps we connect with.

Follow up with enrolled students

When a student enrolls in or purchases your course, that's hopefully just the beginning of their relationship with your business. After they finish one course, you'll want to market other lessons you've created that might interest them. You also might want to send follow-up content or tips for how to continue the learning process once the course is over.

These Zaps will automatically pass your students' information to your email marketing tool, making it easy for you to send them campaigns in the future.

Analyze student information to improve marketing

Do you want a better sense of who's taking your course? Depending on the information you collect at the point of enrollment or purchase, you might analyze geographic location, job title, age, and more. That can help you get to know your students and market your courses better in the future.

Zapier will automatically send enrollment information to a spreadsheet, so you can take the data and analyze it however you want.

New to Zapier? Learn more about getting started.

Related reading:



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