Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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4 ways to automate your webinar marketing

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If you're hosting a webinar, your focus should be on creating content. Instead of spending time on the administrative hassle of marketing, you can automate much of the process. That way, you can put your brain to good use on engaging your audience.

Zapier can help you streamline your webinar by automatically sending information from one app to another. Our automated workflows are called Zaps, and you'll see a variety of Zap templates—what we call our pre-made Zaps—throughout this piece that will help make your webinar run more smoothly. To get started with a Zap template, just click on it, and we'll guide you through customizing it. It only takes a couple of minutes.

Register your webinar attendees automatically

People probably aren't registering for your webinar through your webinar software. Maybe they're coming from your event management tool, landing page, or even a spreadsheet.

Instead of manually registering them on your webinar tool, Zapier can do it for you. Here are a few pre-made Zaps you can use to get started.

Don't see your app here? Zapier connects to thousands of apps. Search in our app directory for your favorites or check out all of the webinar apps we connect with.

Follow up with registrants and attendees

After someone registers, you'll want to be able to deliver them pre-event information. And then, once the webinar is over, you'll likely follow up—whether it's with exclusive content, calls to action, or information about upcoming events.

You don't need to manually input all registrants' contact info into your CRM or email marketing tool. Set up one of these pre-made Zaps, or create your own, and Zapier will do it for you any time someone registers for your webinar.

Keep track of registration data

If you want to use your registration data to make changes for future events, you might want to get all the attendees' information into a spreadsheet. Once it's in there, you can analyze the information however you want. Depending on what information you collect from registrants, you might filter by geographic location, create a pivot table to dig into roles and industries of attendees, and more.

Add registrants to your sales or marketing funnel

The people who attend your webinar are clearly interested in what you have to offer. Make sure they get into your system as leads by automatically adding all registrants to your CRM.

New to Zapier? Learn more about getting started.

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