Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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How to make Zoom the default meeting app in Google Calendar

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Google would really, really like you to start using Google Meet. They added giant Meet buttons in Gmail, and now they're making Meet the default video conferencing app in Google Calendar.

Does this mean you can't use Zoom in Google Calendar anymore? No—and you can even make it the default if you're a Google Workspace (formerly G Suite) user. But this change is subtle and really points to how badly Google wants people to use Meet, so let's look at it closely.

If you default to Meet too, you can automate your Google Meet calls. And regardless of which app you use for video conferencing, you can confirm meetings and send video conferencing links automatically.

Google Meet is the Google Calendar default

By default, there's a big Add Google Meet video conferencing button every time you make an appointment in Google Calendar.

Add Google Meet video conferencing button in Google Calendar

If you install a third-party conferencing service, such as Zoom, the Google Meet box is replaced by a generic Add video conferencing button with a dropdown.

multiple video conferencing options in Google Calendars

Google's upcoming change replaces this generic button with a Google Meet button. Third-party apps are relegated to a dropdown menu, which you can bring up by clicking an arrow.

New Google Meet button in Google Calendar

Design choices like this are never accidental. The intent here is clear: Google is hoping most people will click the button and make a Meet appointment.

There's nothing nefarious about this. We think Google Meet is one of the best video conferencing apps on the market, and it has features Zoom doesn't offer. Also, it's Google's own product—of course they're going to promote it. But you might prefer Zoom and want that to be the default app for appointments. Or, if you're the admin of the Google Workplace setup for your company, you might want to make it easier for your team to use Zoom instead of Meet. Here's how to make that happen.

How to add Zoom to Google Calendar

To get started, you'll need to install Zoom (or any other preferred video conferencing app) in Google Calendar. Click the plus button in the Google Calendar sidebar.

Google Calendar sidebar

The pop-up will offer you all kinds of third-party integrations for Google Calendar—Zoom is usually toward the top.

Install Zoom in Google Calendar

Follow the prompts to install. Note that, if you're a Google Workplace admin, you can install Zoom for your entire domain. After installation, you should now see a Zoom icon in the Google Calendar sidebar.

Zoom button in Google Calendar sidebar

Be sure to click that icon and log in to your Zoom account—everyone on your team will have to do this if they want to use the add-on. Zoom will now show up as a video conferencing option.

Zoom in Google Calendar

Turn off Meet and make Zoom the default in Google Calendar

Want Zoom to be the default video conferencing app in Google Calendar? The only way I can find to do this is to disable Meet entirely. There's no way to do that for consumer Google accounts, so if you've got an @gmail.com email address, you're out of luck.

Things are different if you use Google's applications with a work account. Google Workspace admins can disable Google Meet for the entire organization, meaning whatever third-party app is installed will become the default. This is the only way I found to create Zoom meetings in Google Calendar in a single click (assuming Zoom is the only video conferencing app installed).

Head to admin.google.com, then Apps > G Suite > Google Meet. From there, you can turn off Google Meet entirely.

Turn off Google Meet in Google admin

Do this, and the Add video conferencing button in Google Calendar will change.

Video conferencing in Google Calendar without Meet

Add video conferencing now creates a Zoom meeting in one click (again, assuming Zoom is the only video conferencing app installed).

Zoom appointment in Google Calendar

It would be nice if this was possible without disabling Meet entirely, but this method works, so give it a shot if you're tired of switching from one service to another depending on who makes the appointment.

Want more Zoom knowledge? Check out our tips and tricks for Zoom, our Zoom privacy tips, or read about joining Zoom meetings over the phone.



from The Zapier Blog https://ift.tt/31wZZKo

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