Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Microsoft Teams: App of the day

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Released in 2013, "Team" was Lorde's follow-up to the smash hit "Royals," and it's been streamed on Spotify over 405 million times.

Released in 2017, Teams is Microsoft's latest foray into the increasingly popular chat platform space. 75 million people use Teams every single day as of April 2020. You have to hand it to Microsoft for being more popular than Lorde.

Microsoft has offered a wide range of chat apps over the years, but Teams is likely the most successful. In many ways, it's exactly what you'd expect from any team chat app. Your team can chat publicly in groups or privately with direct messages and use GIFs to keep things fun. You can reply directly to someone's message in a chat for threaded conversations, click a thumbs-up button to like a message, or use emoji in your messages. Teams also offers native video calls and meeting scheduling with Office 365 calendar.

Teams is organized around—well, teams. Instead of using channels to organize conversations, you'll first create teams and then add channels underneath them. When you make a new channel under a team, it'll be shared with everyone in that team by default. If you've already organized your teams in Office 365 groups, you can import those into Teams for faster setup.

If you have a lot to say, you can tap the Wiki tab in your channel to write a full-length document inside Microsoft Teams. There's a + button beside those tabs, so you can share a Microsoft Office file in Teams and preview or edit it right in your chat with Office Online apps. There are even options to add each of the main Office apps to your chat so you can take advantage of Office's broad suite of tools without ever leaving Teams.

If you already use Office for your business, Teams is a really great option to enhance communication and make collaboration easier. Even if you're not very into sports, you still might be a big fan of Teams.

You can automate your chat app with Zapier's Microsoft Teams integrations. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Microsoft Teams with Zapier.



from The Zapier Blog https://ift.tt/2SiGq3K

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