Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...

4 self-care workflows to get through hard times

You're doing your best to fight burnout amid working from home, caring for children, worrying about personal finances, and trying to stay safe and healthy. Oh, and then there's the fight against systemic racism around the world. So even with all the productivity and remote work tricks, let's face it, we're tired.

At a minimum, it's tough to feel joy with friends and family at a distance and your routine disrupted. Or maybe you've been severely affected financially and you're worried about survival. And if you're a BIPOC professional, you've been exhausted.

This article isn't about tricks or hacks for fighting pandemic burnout, because frankly, this is uncharted territory. (I'll be honest, dear reader. I just laid down on the floor a few minutes ago.)

Instead, here are some automated workflows—which we call Zaps— to inject joy into your day when you feel like you have very little of it. You might not be in the mood to exude sunshine, so let automation take care of that for you.

To get started with a Zap template (our pre-made workflows), just click on the Use this Zap button, and we'll guide you through customizing it. It only takes a couple of minutes. You can read more about setting up Zaps here.

Send an 'I love you' message to your loved ones

During tough times, you might fall in one of two camps: it can be so all-consuming that you withdraw from everyone, or you may actively seek the comfort of friends or family to weather the trial.

Given the scale of world events and how daily life changed, maybe you've done a bit of both. Trying to maintain connections with social distancing is exhausting, but it's crucial to seek relationships in isolation for our mental health.

You can use Zapier to break your isolation by scheduling a recurring message reminding you to reach out to someone—maybe your mom or a good friend—to tell them you love them.

Or, you could set up a Zap that automatically emails loved ones on a schedule to let them know you care, without expending what's left of your mental energy.

If you're not known to be the emotional type, you can also schedule something on a less frequent basis. And it doesn't have to be limited to your parents; you likely have a friend who will appreciate the regular check-in.

Remember: You're awesome

Perhaps you were among the many laid off due to the pandemic. Or maybe you have a lot more on your plate juggling working from home, timing your grocery runs, figuring out how to get medical care—and if you have kids, keeping them occupied.

Whatever the situation, you might not be feeling good about yourself right now. Instead of giving in to despair, you can set up a Zap to get regular reminders of how great you are.

Before you roll your eyes at me, listen: I can be the ruler of my negative self-talk island. But when other people hype up my redeeming qualities, I'm more likely to listen.

It can feel weird to ask for constant reassurance about your good qualities. Instead, try a multi-step Zap—available under our paid plans—to create your own automatic hype bot.

For example, Danvers Breedon-Jones, who's a senior community moderator here, collects nice things coworkers, customers, and others have said about them into a Google Sheet and uses a workflow to get a random quote once a day.

How to customize your hype bot

Once you choose the time of day you'd like to receive your message and test the data, you'll move on to the second step of your Zap, Zapier's Formatter.

Under Choose Action Event, select Utilities from the dropdown menu and click Continue.

A screenshot of the Zap Editor showing the Formatter step of the Zap template.

Now it's time to customize. From the Transform dropdown menu, select Pick from list.

A screenshot of the Editor with dropdown options for customizing Utilities.

The Zap Editor will pull in more options: Operation, which tells Utilities how you want it to select data; Input, which is the data you'd like Utilities to work with; and Default, which is an optional field for what you'd like Utilities to spit out if it can't choose an item from your input list.

A screenshot of the Editor showing additional options for customizing Utilities.

Since you want to receive a random quote, select Choose Random from the Operation dropdown. Input is where you will enter in all the nice things people have said about you, using one quote for each line.

A screenshot of the Editor with a column of Input fields.

After you test your data, finish your Zap by choosing where you want to receive your message. You'll use the Output field in the Utilities step to populate your message.

Send yourself regular pick-me-ups

The world is pretty depressing right now. COVID-19 cases aren't slowing down in some parts of the world. Systemic racism is now at the forefront of conversations and protests around the world. Even if you haven't lost someone to the COVID-19 virus or have never experienced racism personally, you can't ignore these things under prolonged isolation.

It's natural to seek comfort during the discomfort. While there are times where you need to face the pain, you can still use a pick-me-up to get through the day. Make things a little easier by setting up an automatic workflow to receive regular pick-me-ups to get through the day.

Perhaps you find comfort in cute puppy photos, choice Keanu Reeves gifs, or funny lines from your favorite TV show. For example, our product marketing manager, Joe Stych uses a Zap to send cute puppy photos to relatives.

If quotes are your thing, you can use the earlier Zap template we used to make a hype bot to send yourself Audre Lorde quotes or other inspirational quotes of your choosing.

Play with time

Every day is a century. The weekend doesn't feel like the weekend anymore. Did you put the wrong date on a form again?

If you prefer to keep dating your forms wrong (and need a laugh), try out this Zap built by our platform support lead Katie Redderson-Lear, which gives you the wrong day and time.

If you've had enough of the chaos and prefer to know what the correct day is, try out Zapier's What Day Is It? instead.

This all may seem like small potatoes compared to the big problems of the world, but an essential part of self-care is finding happiness in the little things. Especially when optimism is in short supply, these templates can help auto-inject some joy when you need it most.

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