Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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Calendly: App of the day

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Fantasy: A personal assistant trails you at work—think The Devil Wears Prada—telling you about your schedule of meetings for the day. No coordination, you just have to show up.

Reality: you spend half of your day playing email and phone tag with outside clients to schedule a meeting.

With Calendly, you can turn that fantasy into a reality. Here's how it works: send someone a link to your Calendly page. The person selects the day and time that works best for them, Calendly blocks that time on your calendar, and the requester receives a confirmation email with meeting information.

The power of Calendly is in the details. It connects with up to six calendars to check your availability, and it integrates with the most popular apps, such as Gmail and Microsoft Outlook.

You also decide when and how you want to take meetings. You can cap the number of appointments you schedule each day, choose how much of a time buffer you want between meetings, and control how much advanced notice you need. Now you can avoid back-to-back bookings and give yourself room to breathe.

Calendly also offers different meeting types. For example, round-robin scheduling makes it easy for someone to book a meeting with the first-available person on a team. Collective scheduling coordinates booking with multiple people at once. You can also send group invites for webinars or training.

Take the hassle out of booking with Calendly and live your best Miranda Priestly life.

You can automate your scheduling and booking with Zapier's Calendly integrations. Here are a few popular Calendly workflows to get you started:

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Calendly with Zapier.



from The Zapier Blog https://ift.tt/39OlkCe

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