Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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How has the pandemic affected small business operations?

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Forty-four percent of small business owners think it's likely that changes they've made to their businesses due to COVID-19 will be permanent, according to new research.

Pivots like remote work, changing supply chains, and great dependence on online stores and virtual services could remain a part of small business owners' plans long after the pandemic.

The study of 2,000 small business owners examined the new realities they're facing.

The effects of COVID-19 on small businesses

A quarter of small business owners said they're working irregular hours due to the effects of COVID-19. Small business owners also say they're working harder than ever to keep their business running smoothly with fewer resources as they're forced to adjust to a rapidly changing economic landscape (10 percent).

The survey conducted by OnePoll on behalf of Zapier revealed the things business owners have had to make the biggest adjustments to—it found the number one challenge was maintaining revenue levels.

"Small business owners are focused on ways to stay afloat right now, while also navigating the challenge of an ever-expanding to-do list," said Carly Moulton, spokesperson for Zapier. "As tedious but necessary admin work piles up, it leaves less time to focus on strategies that meet revenue challenges head-on. It's no surprise a quarter of small business owners theorized they'd be less stressed if they didn't have to sweat small, repetitive tasks."

Since COVID-19, nearly a quarter (24 percent) of small business owners spend 5-10 hours each week on administrative tasks alone, leaving less time for important business functions like sales, customer service, and accounting.

The power of eliminating repetitive tasks

When asked what the effect would be on their business if repetitive tasks were eliminated, over half said it would save them time and nearly a third said it would make them more productive.

Thirty-nine percent clock in time trying to perfect their sales and marketing strategies while a third still find themselves caught up in administrative tasks.

In response to the pandemic, over one in ten (13%) say they're relying on technology more to help run parts of their business, and spending time in lots of different apps and software (14%).

"My business started feeling the effects of COVID-19 in February 2020. We went from $250,000 per month in hard-earned revenue, to zero income overnight," said Michael Alexis, owner of Museum Hack and TeamBuilding. "In 24 hours, we were forced to reposition our entire business."

"Evaluating our spending over the past few months was a major reframe on how to think about investing in your business during a crisis," said Alexis. "When you rapidly lose all revenue you need to tighten up spending while also investing in tools that support recovery and get your people back to work. For us that was upgrading our website hosting package, increasing spend on Google Adwords, and building automated processes in Zapier to support our pivot."

The tools that help small business owners

One in ten respondents confessed they'd like to improve their tech skills but are too intimidated to learn. One in five revealed they know there are better tools out there to help them but they don't know what they are.

When it comes to the tools that help small business owners get the job done during these unprecedented times, one in five have started using video conferencing software for the first time. Other new tools respondents have picked up since the start of COVID-19 include webinar software, team chat apps, task automation software, and eCommerce software.

Of the small business owners that currently use automation for their small business, one in five say it saves them 5-10+ hours of work each week.

Respondents dreamt of what they could do with an extra ten hours a week. Nearly three in ten (28 percent) would invest that time right back in their business while a quarter would use those hours to be with family and friends.



from The Zapier Blog https://ift.tt/3l06VrU

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