Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr

5 ways to catch up on work after a vacation

The worst part about taking a vacation is returning to work. You have to catch up on everything you missed, and of course something significant happened while you were out. While you're trying to read missed messages, emails, and memos, coworkers are forming a line for your attention.

It's no wonder knowledge workers choose to check messages while they're on vacation. However, that's no way to live. Zapier can help you ease the transition from vacation to the workweek.

There are things that can make it easier to return from a vacation, so we rounded up a few Zap templates—what we call our pre-made workflows—to help ease the transition back to work.

To get started with a Zap template, click on it, and we'll guide you through customizing it. It only takes a few minutes. You can read more about setting up Zaps here.

Filter emails and messages by importance

Out of all the emails you receive at work, my unscientific estimate is that less than half of them are useful. You probably have a good idea of which emails are high-priority.

Instead of combing through each message in your inbox, set up an automatic workflow to add specific emails to a spreadsheet.

You can filter emails by a particular search, such as specific emails or keywords, so that only high-priority emails make the cut. When you return, you can comb through the spreadsheet and see the important stuff at a glance.

Get a summary of project progress

As any project manager knows, even the best-planned projects face roadblocks. There are some weeks where everyone is just knocking out tasks, and there are other weeks where everything comes to a grinding halt.

You can't predict what any given week will be like, especially when you're out on vacation.

Instead of trying to piece together how a project progressed in your absence, use a Zap to gather project activity from Trello, Asana, or other project management apps into a digest. Then, automatically receive the summary in an email or chat message.

Get a list of company announcements

You never know when your company will drop big news. Even if it's just an announcement about annual open enrollment, you don't want to be out of the loop.

Each workplace communicates company-wide announcements differently, whether it's a newsletter, an email, or a specific channel in a team chat app. You can use an automatic workflow to send company announcements—however they're sent—to a spreadsheet.

If you're already using a spreadsheet to prioritize your emails, just create a new tab in your spreadsheet for company-specific announcements before you start creating your Zap.

Automatically notify your team about priorities

Don't you love it when you're trying to catch up on work, and everyone's bothering you? They mean well. Like you, they're trying to get their job done as well.

Use a Zap to alert your team about what you're working on, so you don't have to field tons of questions. For example, automatically update your Slack status when you have time blocked off on your calendar.

If your company uses time tracking software like Harvest or Toggl, you can utilize a Zap that will send an email or team chat message for new time entries.

Bonus: Create an out-of-office repository

Automation can handle all sorts of events that occur in apps. But automation can't always give you the context behind a decision or event like a human.

My manager Janine uses an out-of-office repository to keep track of what happens while she's gone. It's just a document with a few tables. Before she leaves, she shares it with the team to fill in with relevant information she needs to be aware of once she returns.

My manager divides her repository by what she should know and questions she needs to answer

All you need to do is create a shared document or spreadsheet in whatever apps your company uses. Decide what information you want to capture, such as the date an event occurred, the situation, the name of the person updating, and any links.

Share the document with your teammates before you leave, making sure they have editing access. When you return, you'll have the lowdown on the crucial stuff you missed. The best part: Everything's filled in for you. All you have to do is follow up.



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