Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Mailchimp: App of the day

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If you've ever listened to a podcast episode, you've probably already heard of Mailchimp ("Mail…kimp?"). Over the past few years, Mailchimp has become one of the most popular email newsletter apps—and for good reason. The app lets you send beautiful emails with just a few clicks, even if you're not an email marketing professional.

Mailchimp has fundamental features that are straightforward but powerful. Sign up, import a mailing list, and send a message to everyone with dozens of pre-made templates that you can customize with a drag-and-drop editor. Its Inbox Preview helps you make sure everything looks great by letting you see how your emails will look in a variety of standard email apps. And it can automatically send out emails from your RSS feed.

Don't have a long list of people to email yet? Mailchimp can help you with that part, too. Its intuitive landing page builder can help you build a website so you can collect leads for your newsletter. Or you can create a form to embed in your existing website so people can sign up.

You can also take your marketing further with transactional emails. Send welcome emails, order confirmations, abandoned cart reminders, and more with templates. With a simple interface, you can schedule these emails to send at the exact time you want or base the send time on the recipient's timezone.

Mailchimp is a great option for businesses that need a robust but easy-to-use email marketing tool. You might even find that once you start using Mailchimp, you have more free time to listen to podcasts.

You can automate your email newsletters with Zapier's Mailchimp integration. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use TK with Zapier.



from The Zapier Blog https://ift.tt/3hjpQeE

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