Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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Loomly: App of the day

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Social media management got you feeling gloomy? Maybe it's time to get Loomly.

Loomly is a brand success platform that empowers marketing teams to grow successful brands online through collaboration, publishing, and analytics features.

With Loomly, you can manage all your social media content (both organic posts and paid advertising) from one platform. Whether you're a fan of a traditional calendar or more of a list type of person, you can customize your Loomly view to see the broad scope of your social content in a digestible way. Plus, the app can send you a notification—by email, push, or in your favorite chat app—every time someone on your team updates or comments on a piece of content.

But Loomly does a lot more than just let you schedule social media content. Stuck for content ideas? Don't worry. Loomly serves up timely post ideas based on trending topics, RSS feeds, date-related events, and social media best practices. You can also draw upon your Loomly library for inspiration. The library is a great way to store re-usable assets like photos, videos, and post templates.

And you don't have to manage your social media presence alone. With Loomly, it's easy to collaborate with your team to create the most eye-catching, engaging content. Just use collaborative review and approval workflow, with end-to-end post and ad history, to iterate on content ideas.

Finally, Loomly helps you crack the analytics code with features that make it easy to track content performance. You can measure account, post, and URL performance, use data filtering and period comparison to dig even deeper, and even see analytics for posts you didn't publish through Loomly.

Everyone's on social media these days, but not everyone's good at it. And the people who are good at it probably use Loomly.

You can automate your marketing with Zapier's Loomly integrations. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Loomly with Zapier.



from The Zapier Blog https://ift.tt/3gzL72S

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