Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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HubSpot: App of the day

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HubSpot is a leader in inbound marketing—the concept of attracting customers by creating valuable content and tailored experiences.

So it makes sense that their Customer Relationship Management (CRM) software is tailored for companies, small businesses, and solopreneurs who embrace that technique.

At its core, HubSpot makes it easy to add and manage contacts, no matter where they are in your pipeline. You can capture new contacts with forms and track whether someone has opened your email. HubSpot captures all of the tasks and activities associated with your contacts, so you never have to ask a coworker about the last interaction with a customer.

Of course, HubSpot wouldn't be an inbound marketing leader without its powerful marketing automation tools. Send newsletters, build chatbots to connect customers, create gated content for potential and existing customers, and track website activity. HubSpot's powerful analytics will show you how customers interact with your business, from email click-throughs to content downloads to website visits.

HubSpot also has a powerful sales hub. Manage your pipeline by tracking leads and deals, generating quotes, and monitoring progress with built-in reporting. Save time for your business with email templates and snippets, as well as outside meeting scheduling for you and your team.

Need to manage customer support? Create your own customer service experience with ticketing, live chat, and email templates. Time-to-close reports and customer surveys give you insight into how you're responding to issues—and how customers feel about you.

Best of all, HubSpot has free and paid versions of their CRM, so even the most bootstrapped startup can take advantage of its powerful features. You can attract customers and create value with HubSpot.

→ Automate your marketing automation with Zapier's HubSpot integrations.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use HubSpot with Zapier.



from The Zapier Blog https://ift.tt/31Wq98U

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