Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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Focus on your job candidates with these tips from a Zapier recruiter

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Recruiting is a fast-paced business. Getting a candidate through the pipeline as quickly as possible means a better candidate experience. And, the faster you act, the less likely you are to lose a good candidate to a competing offer.

As a recruiting coordinator, automation helps me support my team to ensure an efficient, positive candidate experience. Automation helps me schedule faster, create interview documents, maintain interviewer cadence, and so much more.

Here are a few ways I use Zapier to keep our pipeline in motion.

Scheduling interviews

Let’s start at the beginning when I receive a request from my recruiters to schedule an interview. At Zapier we use a simple Google Form for scheduling requests and use automation to elevate the process. I receive a Slackbot message for every scheduling request with the request details including candidate name, position, and a link with additional details. This ensures that I don’t miss anything and can act as quickly as possible! Check it out:

We use Greenhouse at Zapier, and sometimes my recruiters will submit a scheduling request before the candidate shared their availability. So while I have the request, I might not be able to do anything about it quite yet.

I set up another Zap that sends me a Slack message when the candidate submits their availability.

I use "submitted availability" as the search term in this one, but you can set it to be whatever works for your recruiting flow.

These Zaps give me peace of mind. I don’t need to constantly monitor the situation and I know I won’t miss anything with my Zaps in place. As soon as I’m able to schedule that interview I will. In the meantime, I can focus my energy on other projects.

Preparing for the interview

Once I schedule the interview on a certain calendar, there’s an incredible number of possibilities for Zaps.

One of my favorites is creating an interview document and sharing it with interviewers in the Slack channel. I love this one because it ensures interviewers have their questions no matter what and it makes the whole process feel like a well-oiled machine.

Other useful Zaps

Remind interviewers they have an interview coming up with this Zap that sends a message in Slack for upcoming calendar events.

Update an Airtable calendar with interviewers once they’re scheduled to monitor the cadence you’re using them:

These Zaps are mostly focused on creating a great experience for our internal stakeholders, which would hopefully result in a better experience for our candidates as a result. Use these Zaps to free up time you spend on admin tasks so you can focus on the thing that matters: your candidates.



from The Zapier Blog https://ift.tt/3gv79UX

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