Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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Donately: App of the day

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Nonprofit organizations do incredibly important work. But they're also notoriously lean teams with a lot on their plate—especially when it comes to raising money. And that can leave them without a lot of time for the work that actually matters: Helping people.

Enter Donately, a payment system designed specifically for nonprofits. It makes it dead simple to raise funds for charity projects without worrying about building your own site or handling credit card transactions yourself. Donately also provides a space for nonprofits to manage their donors and track online giving activity over time.

Getting started is incredibly simple. After you sign up for Donately, just connect your Stripe account—this is how Donately will process payments. If you run a nonprofit, you can also add your NPO status info. Doing this gets you access to Donately's lower fees and enables you to send your donors tax-deductible receipts.

On your account's Campaigns page, you can use the Manage tab to create a new fundraising campaign. There's also an option to allow Fundraisers, which lets donors start their own mini-fundraisers to share with their friends and followers. All the funds they raise get funneled back into your original campaign. Simply share your Campaign page and start raising funds immediately.

Or you can create a quick donation form to embed on your website. Alternatively, you can use Donately's API to build its fundraising into your app or site natively.

Donately takes a lot of the grunt work out of fundraising. Whenever someone donates to your campaign, Donately emails them the donation details and a tax-deductible receipt for their records. And if you raise cash donations—or need to manually enter credit card donations over the phone—you can add those yourself through Donately's site and still send the same receipts. Plus, it's all easy to track with Donately's dashboard, where you can view individual campaign performance, average gift size, and more.

Raising money with Donately is incredibly simple—and we'll raise the roof about that.

You can automate your fundraising with Zapier's Donately integrations. Here are a few popular workflows to get you started:

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Donately with Zapier.



from The Zapier Blog https://ift.tt/34AS7db

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