Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Zoho Recruit: App of the day

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Don't you wish there was something like bootcamp for your recruiting processes? Something that would whip your talent searches into tip-top shape? Well, with the right app, you can do just that.

Zoho Recruit is an all-in-one, cloud-based applicant tracking system for the modern recruiter. Built to provide diverse, end-to-end hiring solutions for staffing agencies, corporate HR teams, and temporary workforces, Zoho Recruit is intuitive and easy to use.

An efficient recruiting process starts with a solid employer brand, and Zoho Recruit lets you easily customize your Careers page, so it reflects your organization. You can also publish job openings on popular job boards.

To build the best pool of candidates, you can use Zoho Recruit's powerful Source Boosters to run enhanced searches that find you the right talent. Or you can leverage your employees' networks to find eligible candidates with Zoho Recruit's referrals feature.

If you have a team of recruiters—or work on one—the app lets you seamlessly organize your recruitment team around geography or product line. You can share accounts among territories, identify regions with hiring needs, and allocate resources accordingly while still creating a top-notch candidate experience.

From there, you can narrow down your list with pre-screening assessments, so you find only the best potential fits for a role. You can even auto-fill candidate information using their LinkedIn profile. And at any time, you can get a 360° view of your recruitment pipeline to see how many candidates are in each stage of a job search.

When a candidate accepts your offer, you can use templates to send offer letters with a single click of a button. You can also maintain safe, compliant, and inclusive hiring practices with background-screening functionality built into the app.

There's so much talent in this world. Finding it shouldn't be hard—and with Zoho Recruit, it isn't.

You can automate your HR talent and recruitment with Zapier's Zoho Recruit integrations. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Zoho Recruit with Zapier.



from The Zapier Blog https://ift.tt/2EOwcUY

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