Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr...
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ActiveCampaign: App of the day

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In the world of showbiz, a triple threat is someone who can sing, dance, and act. (Or, in the case of Lina Lamont from Singing in the Rain, someone who's terrible at all three.)

The world of apps has a triple threat, too: ActiveCampaign. ActiveCampaign combines three things every marketer needs—email newsletters, marketing automation, and a CRM. The app lets you keep everything you need to know about your customers in one place. Then you can use that information to market to them more effectively. And since ActiveCampaign is your marketing hub, it's easy to track all your marketing efforts.

Though ActiveCampaign can do lots of things, it's built like a CRM, so the main focus is your contacts. You can pull contacts into ActiveCampaign from other sources, like a form on your website or another app, and then enrich them with relevant details. You can use a kanban board to get a bird's eye view of your sales pipeline, with contacts organized according to stage. Then you can segment your contacts based on different criteria—so your outreach is personalized and targeted.

You can create email newsletters with ActiveCampaign's drag-and-drop email editor that encourage them to make a purchase. ActiveCampaign also allows you to set up solid nurture campaigns that keep your contacts engaged over time, thanks to its built-in marketing automation. With conditional logic, you can map out when contacts should receive certain emails or special offers. This feature is great if you need to onboard new customers—or just want to do a better job of keeping your leads warm until they're ready to buy.

If you want a marketing tool that does more than store your leads, ActiveCampaign is a great choice. It might not be able to pirouette or sing Puccini, but it comes pretty close.

You can automate your marketing with Zapier's ActiveCampaign integrations. Here are a few popular ActiveCampaign automations to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use TK with Zapier.



from The Zapier Blog https://ift.tt/2Ehxqbn

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