Media training 101 for small businesses

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Great news: you just scored a big press interview to promote your business. The story will expose your brand to the perfect new audience and drive meaningful traffic to your website. So…don't blow it. Yes, just as quickly as the excitement for the opportunity arrived, the realization that you now have to do an interview sets in. I get it—press interviews can absolutely be intimidating. The resulting coverage represents a significant opportunity to acquire new customers, drive sales, or raise awareness, and you want to be sure to represent your brand well and really compel the audience to check out your company. On top of that, you have to contend with adrenaline and nerves in the moment. You may be thinking, "So many other business owners are so polished and articulate in their interviews. How am I going to pull that off?" Deep breath. A successful interview is usually the result of good media training: preparation and practice in advance of an interview. I've tr
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Constant Contact: App of the day

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If you're a normal human person, chances are you've been told by someone to keep in touch and then just…not.

When it comes to your business, though, that approach won't cut it. You need to stay in touch with your customers—constantly, even.

That's where Constant Contact comes in. Constant Contact is designed to simplify the complex and confusing task of email marketing, even if you're a beginner. The app offers the tools, features, and expert guidance you need to help you succeed all in one place.

With Constant Contact, you can create great-looking email marketing campaigns with the app's smart email editor. It also offers pre-made templates that are easy to customize, so you can design emails that stand out on every device.

The app also helps you get better results from your email marketing. You can identify and group contacts based on different criteria, so you can send targeted, personalized emails that resonate with your recipients. You can even save and update these contact lists to re-use for future email campaigns.

But Constant Contact goes beyond emails. Even if you're not a tech whiz, Constant Contact's website builder lets you create a professional, mobile-responsive website that makes it easy for potential customers to find and learn about your business.

Additional features let you design a beautiful logo for your brand, run Google Ads to get more website traffic, and find new customers on social media. It's a one-stop-shop for all your marketing needs.

Constant Contact is a robust email marketing tool that'll help you reach your customers—wherever and whoever they are.

You can automate your email newsletters with Zapier's Constant Contact integrations. Here are a few popular workflows to get you started.

New to Zapier? It's a tool that helps anyone connect apps and automate workflows—without any complicated code. Sign up for free to use Constant Contact with Zapier.



from The Zapier Blog https://ift.tt/3hibiex

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